Posts by Mary Hall
How to Use Blog Content on Social Media
If you’re keeping up with the latest trends in marketing strategies, then you likely have a blog running. Implementing a content marketing strategy offers tons of potential for increased SEO and building trust with your audience, but it can also be beneficial for your social media marketing as well. By cleverly integrating your content marketing…
Read MoreDigital Marketing Strategy Basics
In many ways, having an online presence is what makes a small business feel real in today’s world. Your potential to reach your audience and grow your business is exponentially increased when you have a solid digital marketing strategy. To help get you started, here is a breakdown of the building blocks of any good…
Read MoreUsing Pinterest to Market Your Business
Every good business owner knows how valuable successful social media marketing is when it comes to growing their sales. However, one major social media platform that tends to get overlooked is Pinterest. This social media platform isn’t used by businesses to the same extent as other major social media sites, yet it is one of…
Read MoreWhy Landing Pages Are so Important to Your Marketing
There are many elements that go into creating a successful digital marketing strategy, and having solid landing pages is one that is central to your growth. When you create strong landing pages for your business, you’ll increase your chances of being found by your target market while optimizing your conversion rate. What Is a Landing…
Read MoreCreating a Logo That Represents and Promotes Your Business
The most important thing to keep in mind when you’re designing a logo for your business is the end goal: to create a visual that is both beautiful and functional. A logo should communicate what is important to you because ultimately, it’s a visual representation of your company. It’s impossible to think about Nike without…
Read MoreHow to Use Twitter to Market Your Business
Twitter remains one of the major social media platforms that’s essential to have as a business. It’s far from being just another social media platform, however, and you’ll find that there are some unique benefits to using Twitter to promote your business. Here is how to make the most of what this platform has to…
Read MoreWriting the Perfect Email Newsletter
If you’re aiming for more conversions through your email marketing strategy, you’ll want to make email newsletters a consistent practice. Rather than bluntly being a promotion to buy a product or subscribe to a service, newsletters offer a storytelling format that is more enjoyable to readers. Nailing your email newsletter strategy depends on putting the…
Read MoreThe Best Tools to Automate Your Marketing Strategy
When it comes to marketing your business, nothing will be able to replace human creativity and intuition. However, you can take a great deal of the workload off of your shoulders by using tools to automate your marketing strategy. With some of the busywork out of the way, you can focus more of your energy…
Read MoreCreating Social Media Content that Starts a Conversation
When looking at all of the statistics on how huge social media has become in our society, and when seeing all of the different ways to promote your business with social media, it can be easy to view it simply as a route of exposure. However, if you’re going to get the most out of…
Read MoreShould You Strive for Perfection in Your Marketing?
As an entrepreneur, you already know full well the struggle of finding a good balance among various aspects of your company. One of the toughest barriers to overcome in the pursuit of growth is perfectionism. Sure, you should always aim to deliver quality for your customers and business partners, but you also should find a…
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