How to Use Twitter to Market Your Business

Twitter remains one of the major social media platforms that’s essential to have as a business. It’s far from being just another social media platform, however, and you’ll find that there are some unique benefits to using Twitter to promote your business. Here is how to make the most of what this platform has to offer.

Post Engaging Content

As with any social media platform, your key to success begins with creating a strategy for your social media posts. In particular, you want to put an emphasis on posts that are very shareable. Retweeting is a huge part of how users engage with other people’s content on Twitter, so posting content you believe will be worth sharing is essential. Posts containing images or videos are most often retweeted.

One great way to make your tweets seem more shareable is by including Twitter Cards. This tool makes any graphics you tweet show up when they are shared. Not only is this a great way to make more engaging content, but it also makes your company look better when the post is shared.

It also helps to regularly tweet messages that naturally lead to conversations in the comments section, such as framing your tweets as questions or including a directive to respond to the tweet in some way. Be sure to respond to comments and further the conversation to deepen your connection to your followers.

Make Use of Hashtags

Twitter invented the hashtag and the feature continues to be an important way for users to discover new content related to their interests. This powerful tool needs to be an indispensable part of your strategy on Twitter since it allows new users to find you and follow your profile.

Before you go crazy on your next tweet and include all of the most popular hashtags, keep in mind you want your posts to stay uncluttered. Instead, research hashtags that are relevant to your business and include a couple per post. Make sure they are actually relevant to both your company and your post or else it may just confuse your followers. When your content lines up with your hashtags, it also creates a better experience for people searching that hashtag, and they’ll be happy they found you.

Take Advantage of Your Direct Access to the Media

One of the most unique aspects of Twitter is the amount of engagement from members of the media. Identity media outlets and personalities that could be important influencers for you and engage with their content by liking their tweets, retweeting their posts, and sending direct messages. This will allow you to gain their attention and build a positive relationship, setting up the potential for them to share your content or help promote your business. It’s also a good way to establish a positive connection that makes sending press releases easier.

By taking advantage of the influence you can gain on Twitter, you can build your brand and grow your business further.

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