Posts by Mary Hall
The Best Social Media Networks for Growing Your Business
By now, you should be aware of just how important it is to have a presence on social media for growing your business. But where should you be focusing your attention? While each social media platform shares similarities, they each exist and thrive separately from each other because they each offer unique experiences. This also…
Read More4 Plug-ins to Add to Your WordPress Website Today
There are thousands of plug-ins you can add to your WordPress website. It may be beneficial to add dozens of them in the long-run, but the process of narrowing down the most beneficial ones depends on your business and your budget. However, these four plug-ins are pretty universally helpful and don’t require a huge budget…
Read MoreWhat to Look For When Hiring a Marketing Agency for Your Business
No matter what stage of growth your company is in, hiring a marketing agency will allow you to put your marketing goals in the hands of a creative team of professionals. Whether or not you have your own marketing department, hiring a marketing firm will always have its advantages. Here’s what to look for when…
Read More4 Companies Killing It With Their Marketing
When global brands create viral marketing campaigns, it’s not a surprise. They have expensive, top-tier agencies or an entire marketing team working around the clock to come up with innovative or attention-grabbing ideas. However, some of the brands we recognize today made it to “household-name” status by investing their limited resources on marketing. A huge…
Read MoreTop 6 Tips for Small Business Facebook Marketing
For years, Facebook has been a dominant force in the world of marketing, and having a presence on Facebook continues to be a valuable asset to any small business marketing strategy. If you use Facebook strategically, you reach your audience effectively, make your brand known, and create warm leads. Here’s how to make the most…
Read MoreCould Your Business Benefit from Using Snapchat?
When you think of Snapchat, you might think of a teenager’s favorite pastime: sending instant selfies and videos of themselves to their friends. But did you know in the third quarter of 2019, Snapchat reported 210 million active users worldwide? If you aren’t using Snapchat for your business’s marketing, you are neglecting one of the…
Read MoreUsing Traditional Marketing to Promote Your Business in a Digital World
The goal of marketing is to understand your customers—what they want, why they want it, when they want it, etc. Although it might seem like digital marketing has made traditional marketing an archaic art form, if it helps you learn more about your customers and the industry you work in, traditional marketing is still relevant.…
Read MoreWhy Structured Data Is Important for Your Website
When you implement a strategy for your website’s search engine optimization (SEO), you’ll need to make sure you have all of the essential ingredients. One of the most important elements of SEO is structured data. When your web pages include strategic structured data, you’ll be able to dramatically improve your search engine results page (SERP)…
Read MoreHow to Use Humor in Your Marketing
We know humor is an effective marketing and advertising tool. Volkswagen’s 2011 Super Bowl commercial, called “The Force,” featured a young boy in the role of Darth Vader, and was shared online for days after the event because of how funny and heartwarming it was. However, not every business has the budget for a Super…
Read MoreDoes Your Business Content Convert?
One of the central elements of marketing your business effectively is having messaging that communicates your brand identity in a compelling way. To do this, you need to publish content of various types for people to discover. Your business content can come in the form of blogs, email marketing, and much more. Business content gives…
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