Posts by Mary Hall
How to Effectively Use Instagram for Marketing
Social media’s power for promoting your business isn’t going away any time soon. By putting in the work and strategizing well, you can build your following and engagement and essentially earn free exposure to the masses. Social media is also a huge platform for running paid ads that can reach users and grow your sales.…
Read MoreWhich Marketing Analytics Matter Most to Small Business Owners?
When you open up an account with Google Analytics or host your website on a CMS, you’ll find there is an almost overwhelming amount of information at your disposal. The diversity of the data available to you is one of the advantages of having digital analytics, but it can also make it a bit confusing…
Read MoreDoes Your Company Need a Customer Loyalty Program?
Getting customers to purchase your products and services is often a tough battle on its own. So how do you get customers to keep coming back? In addition to offering consistent good service and follow up communication, another great way to encourage repeat customers is to create a customer loyalty program. Do You Need a…
Read MoreUsing LinkedIn to Promote Your Business and Yourself
LinkedIn is the major business-focused social media platform, but it is often overshadowed by Facebook, Instagram, and Twitter, even when it comes to business owners. However, LinkedIn is a powerful platform to use in the pursuit of growing your business. Here are some of the best ways to leverage this social media platform for your…
Read MoreTips for Email Marketing Success
In the hunt for exceptional ROI, email marketing campaigns are a highly effective tool. Rather than having to consistently follow up with your leads by phone, you can show up directly in people’s email inboxes. This sort of direct messaging marketing channel has the potential to achieve great results when done correctly. Have a Goal…
Read MoreIs Your Company Optimized for Voice Search?
If you’ve made the time and effort to include search engine optimization (SEO) in your company’s website, you’re one step closer to gaining additional web traffic. But if you have a good understanding of SEO, you also know it is always evolving, and so should your website. Of all the ways SEO has changed over…
Read MoreBenefits of Using Customer Relationship Management Software (CRM)
If you’re looking to get your business off the ground, odds are that using customer relationship management software (CRM) will lead you to success. And if you run a more established business and have yet to use a CRM, doing so will take you to your next level of growth. What Is CRM? As the…
Read MoreHow to Know If and When You Should Outsource Your Marketing
Whether you have a marketing department or not, getting your company off the ground and experiencing growth will largely depend on good marketing campaigns. If you’re already well-established, you’re no doubt looking for ways to reach your next level of success. To reach those new heights, you’ll have to decide whether to use your internal…
Read MoreThe Importance of Calls to Action
Through your marketing channels, you’ve caught people’s attention, built an awareness of your brand, and established some level of trust. Now, it’s time to get your potential customers to take action on based on your messages. For this to happen, you need to master the art of creating compelling calls to action (CTAs). What Is…
Read MoreAre Celebrities Really the Best Influencers for Your Business?
Ten years ago, if your business was one of the companies to land Shaq as your next endorser, you would’ve thought that your marketing had reached its peak. Flash forward to today, and the social media revolution has dramatically transformed people’s understanding of how influencer marketing works. As you look for ways to build brand…
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