Video

Branding is the result of creating a visual narrative using colors, written tone and design elements. Done effectively, a customer should know what company they’re interfacing with and what their product or service is. Essentially, this means branding is the bridge between a complete stranger and your product. Quality branding distinguishes you from your competitors,…

Younger audiences have seen a major shift in how they consume information. Especially since the beginning of the pandemic, more and more media has been consumed by video, research shows. With this in mind, marketers have found that businesses have grown 49% faster than companies without a video strategy. Creating corporate or company videos and…

Now that you have a collection of professional and polished corporate videos, you may be wondering where to use them. There are so many different placement options for your video, both online and in real life. Here are some potential places for your business’s corporate videos. Use Corporate Videos on Your Website Your website’s homepage…

When creating  videos to best represent your business, it’s important to keep several things in mind to make an impactful, high-quality video. A key element in achieving this is choosing the right company video layout.  The right layout for your company video helps to establish brand messaging, information, and tone through the look and feel…

The concept of music for corporate videos may bring to mind heavily synthesized music that is ultimately forgettable. Forgettable music can mean the video you’ve spent so much time on will also be forgettable. Selecting the right music for your corporate video can make or break your project. Music helps set the mood and pace…

COVID-19 has had wide-reaching impacts on our world as we navigated a new normal; we weren’t only physically suffering from the virus, but our mental health and stability was deteriorating. With shelter-in-place mandates sweeping the globe, we were forced to isolate ourselves in a way that we had never experienced before. Even self-proclaimed “homebodies” found…

With the flurry video content coming out nearly every moment, it can be difficult to create content that sets you apart from the crowd. One sure-fire way of making sure you get the most views is to make your videos as polished and professional as possible. Pay Attention to Lighting Lighting can make all the…

Once photographs hit the scene, we were all in shock. We can capture a moment in time and have it tell a story for the rest of eternity? No one (except maybe Albert Einstein) could have predicted the future of technology and how in-depth storytelling would really become. Being in-the-know with digital developments is essential…

Let’s get the spoiler alert out of the way: the videos are all our own. They might not get a Siskel and Ebert type of review, but our team is truly proud of the content we created for clients over the past year. UniMedia wants to uphold our reputation for quality content while continuing to…

With the world still in the throes of the Covid-19 pandemic, the effectiveness of trade shows has taken an understandable dip, and businesses have been forced to make tweaks to align themselves with the unconventional conditions. Trade show videos have become increasingly common, and their immense impact and great ROI have created the impression that…