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Why a Website Without Video Can’t Compete in 2021
It’s likely your business has already put quite a bit of time and effort into constructing a great-looking website that offers lots of useful information for your visitors. But if you want your website to stand out in today’s market, you need to think about adding video content. Without this element, your website simply won’t…
Read MoreShould I Hire a Videographer for YouTube Videos?
When it comes to engaging forms of marketing, video reigns supreme. Video is also an ever-increasingly important way to boost your SEO and reach consumers in today’s world, and one of the best ways to make your videos reach the masses is by uploading them to your Youtube channel. It intuitively makes sense to hire…
Read MoreWriting and Distributing a Press Release for Your Business
Alert the media! Big things are happening in your business. You’re making moves, innovating like crazy, and achieving success, and the people need to know. How is this going to happen exactly? One great way is to write and distribute a press release. What Is a Press Release? When a significant development happens within a…
Read MoreWhy Structured Data Is Important for Your Website
When you implement a strategy for your website’s search engine optimization (SEO), you’ll need to make sure you have all of the essential ingredients. One of the most important elements of SEO is structured data. When your web pages include strategic structured data, you’ll be able to dramatically improve your search engine results page (SERP)…
Read MoreThe Best Tools to Automate Your Marketing Strategy
When it comes to marketing your business, nothing will be able to replace human creativity and intuition. However, you can take a great deal of the workload off of your shoulders by using tools to automate your marketing strategy. With some of the busywork out of the way, you can focus more of your energy…
Read MoreWhich Marketing Analytics Matter Most to Small Business Owners?
When you open up an account with Google Analytics or host your website on a CMS, you’ll find there is an almost overwhelming amount of information at your disposal. The diversity of the data available to you is one of the advantages of having digital analytics, but it can also make it a bit confusing…
Read MoreIs Your Company Optimized for Voice Search?
If you’ve made the time and effort to include search engine optimization (SEO) in your company’s website, you’re one step closer to gaining additional web traffic. But if you have a good understanding of SEO, you also know it is always evolving, and so should your website. Of all the ways SEO has changed over…
Read MoreBenefits of Using Customer Relationship Management Software (CRM)
If you’re looking to get your business off the ground, odds are that using customer relationship management software (CRM) will lead you to success. And if you run a more established business and have yet to use a CRM, doing so will take you to your next level of growth. What Is CRM? As the…
Read MoreDon’t Leave Images Out of Your SEO Plan
As you create your website and add more content, you should have an SEO plan in place to draw more organic traffic to your website. If you’re doing keyword research, linking your pages to each other, and consistently posing quality content, you’re already on the right track. However, you shouldn’t stop there. As the digital…
Read MoreWhat is Local Search Engine Optimization (SEO)?
Your website could be perfectly organized, have engaging visuals, and function seamlessly, but is it optimized for web users to find it? If you’re a small business and you want people in the area you’re based in to find your website, you will need to implement local search engine optimization (SEO) strategies. The good news…
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