Posts by Rich Carnahan

Looking for an incredibly effective way to market your product? Make a video. Wondering if it’s really that simple? Yes, it is! Producing a quality video takes work, but the end result is worth the time and money. These quick facts about corporate videos show how effective video marketing can be.  Let’s start our facts…

If you’re searching for the right fit for a corporate video company, you’ll likely have a lot of questions. It’s always important to think of any outside creative entity as a team you’re interviewing. The conversation may be more casual (and more fun) than a job interview, but finding the match for you means you’ll…

In our world of social media, companies are constantly looking for new ways to market their products—and using videos as an advertising tool is one of the best ways to do it. According to Forbes, video posts get 1200% more shares than either an image or text! That’s a staggering statistic, and one companies should…

All salespeople are familiar with standard marketing techniques: email blasts, cold calls, online ads – the list is extensive. But have you ever considered video prospecting? Creating a personalized video for each of your sales leads may sound like it takes time you don’t have, but the payoff makes this investment worth it. Learning how…

Understanding terminology for corporate videos can seem like a daunting task. You want to know how to best work with your agency and not feel like an outsider. There is certainly a long list of lingo to familiarize yourself with, but that doesn’t mean it can’t be done. UniMedia wants to always be as transparent…

Digital storytelling is an effective way for companies to use the power of stories to articulate their vision. We live in a digital age where we have a constant stream of information begging for our attention. Therefore, it’s essential for companies to communicate their narrative in an engaging way that leverages both digital channels and…

We’ve all heard that laughter is the best medicine, but when it comes to crafting the perfect, eye-catching corporate video, is incorporating humor really the best solution?  Why You Should Make Your Company Video Funny A witty video can help set your content apart from the crowd. Funny videos are also highly shareable content; your…