Posts by Rich Carnahan
Don’t Leave Images Out of Your SEO Plan
As you create your website and add more content, you should have an SEO plan in place to draw more organic traffic to your website. If you’re doing keyword research, linking your pages to each other, and consistently posing quality content, you’re already on the right track. However, you shouldn’t stop there. As the digital…
Read MoreDon’t Fill Your Sales Funnel with People Who Will Never Be Clients
As a business owner, your next lead is your potential next dollar. Gaining leads and having new clients make their way through the sales funnel and choosing your business is always a great feeling. However, not all leads are the same. Your company will thrive off of finding good leads that will eventually convert on…
Read MoreAppealing to Gen Z, The Newest Generation of Consumers
As we have been analyzing and marketing to the millennial generation for so long, a new generation of consumers has been growing. This new generation, born between 1995 and 2010, has been the first generation to grow up with technology constantly at their fingertips, with the internet, smart phones, and social media. Because of this,…
Read MoreReaching Your Target Audience with Google Adwords
When you go to search for anything you are interested in, odds are you didn’t even think of opening up any search engines than Google. The incredible search volume Google obtains on a daily basis makes it a platform you can’t ignore. And one of the most lucrative ways to use Google to help your…
Read MoreWhat is Local Search Engine Optimization (SEO)?
Your website could be perfectly organized, have engaging visuals, and function seamlessly, but is it optimized for web users to find it? If you’re a small business and you want people in the area you’re based in to find your website, you will need to implement local search engine optimization (SEO) strategies. The good news…
Read MoreUniMedia Intern Intel: Taylor
Taylor is originally from Gastonia, North Carolina, and joined UniMedia for the summer to learn more about marketing. According to Taylor, “I decided to join UniMedia because I wanted to further my learning. There is so much value in watching professionals create campaigns and content. The best way to learn is to jump right in!”…
Read MoreUsing LinkedIn to Increase Prospects
At some point, you’ve probably used LinkedIn to look for jobs or advance your career in some fashion. LinkedIn is hands down the largest online network geared toward job-searching, professional development, and recruiting. However, too many business owners picture LinkedIn as simply being the default social media site for people looking for jobs, making it…
Read MoreImportance of Having a Functional Website
Every small business owner envisions making their website live and seeing well-written content, beautiful graphics, and their company name proudly displayed for all to see. And while these elements of visual appeal are all essential to a good website, it will all be in vain if your website fails to function smoothly. Take the time…
Read More5 Tools to Help Optimize Your Website for Mobile
As smartphones and mobile devices continue to grow in popularity, accessibility and usage, they create a new opportunities and challenges for businesses and their websites. A 2012 Google survey reported that 72% of mobile users were more likely to return to mobile friendly websites, while 61% were likely to quickly leave a site that wasn’t…
Read MoreChecklist: Optimizing Your Website for Mobile
The other day, I was looking up menus online to decide where to go to dinner. The first website I checked loaded a site with tiny print onto my small phone screen – it had squeezed a desktop site onto my mobile website. Finding the menu link was tricky but, after scrolling and pinching the…
Read More