Why a Website Without Video Can’t Compete in 2021
It’s likely your business has already put quite a bit of time and effort into constructing a great-looking website that offers lots of useful information for your visitors. But if you want your website to stand out in today’s market, you need to think about adding video content. Without this element, your website simply won’t be able to compete.
There’s Already Video Content Vying for People’s Attention
People expect to see video content today. It’s simply become the accepted way information is conveyed and is quickly absorbed. When it comes to business websites, adding video content grabs users’ attention right away. Without this type of content, users may tire of your website more quickly since they have to take the time to read the content on your web pages to find what they are looking for.
Website Video Content Is Great for SEO
While website video is great for getting viewers to absorb lots of information quickly and building a strong brand identity, many people don’t consider its value for SEO. The Google algorithm has changed in recent years to value high-quality content over keyword-stuffed text. Essentially, if your content is perceived to answer a query or convey high-value information to users, it will take priority. Since videos offer very retainable information in a short amount of time, the Google algorithm loves sending videos to the top of the search engine results pages (SERPs).
Additionally, you can use your video scripts to boost SEO in a more conventional way. Take the time to transcribe your videos and add the text below or near your video to add more SEO value to your pages.
Video Allows Users to Understand Your Company
If you want consumers to remember who you are and what you do, then video is a good way to achieve this goal. Viewing videos can result in a far higher retention rate than reading or other forms of learning information. And since the digital landscape is getting more and more filled with videos, your company simply won’t be memorable without including video content explaining what your brand is all about.
Video Offers Superior ROI
One of the best things about adding video to your website is once your content is created and uploaded, it doesn’t have to stay in one place. As opposed to creating a paid ad on Google or Facebook, your investment into creating a video isn’t nearly as limited. You can share your videos on other social media channels and use existing footage for other purposes. This way, you can keep making your investment go further as you find new ways to get your video content in front of new sets of eyes.
Choosing to tackle video production can understandably be intimidating. But when you choose a reliable video production company with a proven track record, you can get your website up to speed and ready to stay competitive in the years to come. And since it’s estimated that 80% of all web traffic will consist of video by 2021, you can’t afford to ignore video marketing.