Mary Hall, Author at UniMedia

Understanding Social Analytics for your Business

Your social media may be filled with clever captions, eye-catching photos, and well-written bios, but are you tracking the right social analytics? The answer to this question will ultimately guide your social strategy moving forward and determine how much you are actually gaining from your social media marketing efforts. What Are Social Analytics and Why…

The Importance of Content Strategy in Your Business Marketing

Gaining more web traffic and earning more page views won’t happen unless you get your content out there. But if you don’t approach your marketing content with a clear strategy, you’ll enjoy little success from your efforts. If you aren’t careful and don’t take a focused approach to your content, your messaging won’t go as…

5 Blog Topics That Work for Any Business

Implementing content marketing as part of your strategy is a fantastic way to boost SEO and to build trust between your brand and prospective customers. One great thing about content marketing is it can be effective for a very wide range of industries and business models. In the same vein, there are certain blog topics…

Writing Effective Email Subject Lines

Learn how to write email subject lines that will encourage people to open them.

Email subject lines are the, well, subject of some heated debates among email marketers. For such a small amount of text, email subject lines carry a lot of weight when it comes to how effective your marketing emails will be. One of the main struggles marketers face is getting people to actually open their emails…

What Are Email Workflows?

When it comes to creating new customers out of your leads, sometimes you just have to go with the flow. In particular, you should consider adding an email workflow to your marketing strategy to nurture your current leads to the point where they are ready to become a customer. Why Start Email Workflows? You likely…

Naming Your New Business

You’ve got big ambitions for your new company, a solid business model laid out, and values to guide you along the way. But, what should you call yourself? The most important element of your company’s branding will also be one of the first decisions you make: what you will name your business. Using a Name…

Designing a Homepage that Really Works

It is important to take into consideration the overall design of your homepage

It’s hard to overstate the importance of first impressions. You experience this every day when you meet new people, and the same is just as true, if not truer, for businesses. About 91% of customers who have a bad first experience with a company will never return, and you only have one shot to make…

Writing and Distributing a Press Release for Your Business

Alert the media! Big things are happening in your business. You’re making moves, innovating like crazy, and achieving success, and the people need to know. How is this going to happen exactly? One great way is to write and distribute a press release. What Is a Press Release? When a significant development happens within a…

The Importance of Community Involvement for Your Company

Learn about the benefits of getting involved in your community

Your business is more than just a product or service. Your company is a part of the community wherever your services are represented. By establishing yourself with community involvement, you will create a brand far stronger than just what you have to offer consumers. Plus, you’ll find serving your community is a deeply fulfilling way…

Using Promotions to Attract Customers to Your Small Business

Using promotions will definitely garner attention from new customers and continue to bring the old ones too.

For a small business without a huge marketing budget, sales promotions can be one of the best ways to attract new customers to your business. In theory, a sales promotion sounds simple: Take a service or product you offer, come up with a creative way to discount it, get new customers, and make more money.…