Posts Tagged ‘UniMedia’
How to Know If and When You Should Outsource Your Marketing
Whether you have a marketing department or not, getting your company off the ground and experiencing growth will largely depend on good marketing campaigns. If you’re already well-established, you’re no doubt looking for ways to reach your next level of success. To reach those new heights, you’ll have to decide whether to use your internal…
Read MoreDon’t Leave Images Out of Your SEO Plan
As you create your website and add more content, you should have an SEO plan in place to draw more organic traffic to your website. If you’re doing keyword research, linking your pages to each other, and consistently posing quality content, you’re already on the right track. However, you shouldn’t stop there. As the digital…
Read MoreDon’t Fill Your Sales Funnel with People Who Will Never Be Clients
As a business owner, your next lead is your potential next dollar. Gaining leads and having new clients make their way through the sales funnel and choosing your business is always a great feeling. However, not all leads are the same. Your company will thrive off of finding good leads that will eventually convert on…
Read MoreAppealing to Gen Z, The Newest Generation of Consumers
As we have been analyzing and marketing to the millennial generation for so long, a new generation of consumers has been growing. This new generation, born between 1995 and 2010, has been the first generation to grow up with technology constantly at their fingertips, with the internet, smart phones, and social media. Because of this,…
Read MoreReaching Your Target Audience with Google Adwords
When you go to search for anything you are interested in, odds are you didn’t even think of opening up any search engines than Google. The incredible search volume Google obtains on a daily basis makes it a platform you can’t ignore. And one of the most lucrative ways to use Google to help your…
Read MoreWhat is Local Search Engine Optimization (SEO)?
Your website could be perfectly organized, have engaging visuals, and function seamlessly, but is it optimized for web users to find it? If you’re a small business and you want people in the area you’re based in to find your website, you will need to implement local search engine optimization (SEO) strategies. The good news…
Read MoreUniMedia Intern Intel: Taylor
Taylor is originally from Gastonia, North Carolina, and joined UniMedia for the summer to learn more about marketing. According to Taylor, “I decided to join UniMedia because I wanted to further my learning. There is so much value in watching professionals create campaigns and content. The best way to learn is to jump right in!”…
Read MoreUsing Video to Reach Your Employees
Using video is a powerful way to reach your audience through your marketing strategies. But beyond just using videos to generate leads and create conversions, videos can be highly effective for your employees as well. This can be overlooked by many companies who are hyper-focused on growing their sales. But by using the medium of…
Read MoreThings to Look for When Partnering with a Video Producer
Using the powerful medium of video for your marketing opens up a world of possibilities. You can find endless ways to be creative through a combination of engaging visuals, exciting music and sounds, and supportive text, creating content that viewers can enjoy and easily digest. While videos offer a high level of convenience to viewers,…
Read MoreThe 3 Primary Forms of Corporate Communication
1. Marketing Marketing is the overall process of communicating and delivering products to a target audience through the marketing mix of product, price, place and promotion. Promotion is a combination of communication activities that include advertising and public relations. Deciding on what resources to apply to each of these promotion areas is a result of…
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