Posts Tagged ‘UniMedia’
What Is a Secure Website?
When your website goes live, having a modern design, eye-catching images, and well-written copy will all be essential. At the same time, you can’t afford to overlook web security. Having a secure website for your small business will go a long way in making your company’s image more professional while improving the experience of your…
Read More6 Must-Haves for Your Website
As business websites continue to only get more competitive, the effectiveness of your website depends on whether or not it includes the right tools and features. As the digital space evolves based on consumer demands and market trends, there are several elements you’ll want your website to have if your business is going to grow.…
Read MoreUsing Buyer Personas to Focus Your Marketing Efforts
After putting in the work to discover who your perfect customers are and creating buyer personas, it’s time to put them to work for you. After all, your time and effort will only be worth it if you can improve your marketing accordingly. So now that you’ve come up with your imaginary ideal buyers, here’s…
Read MoreHow to Create Buyer Personas for Your Business
If you want to reach as many real customers as possible with your marketing, you will need to create buyer personas that represent your ideal buyers. The more detailed and precise you can make your personas, the better you’ll be able to tailor your marketing collateral to convince people in your market to become customers.…
Read MoreHow Blogging Makes Money for Your Business
In the early days of the internet, the idea of a business making money from blogging would have likely been scoffed at. However, today’s digital market demands consistent content creation. And if you’re looking to create valuable content to enhance your website, you need to start a blog for your business. By getting your blog…
Read MoreWhat Are Buyer Personas?
We’ve all heard the term “model citizen.” Well, imagine the model citizen of the specific market your company is targeting. That’s essentially what a buyer persona is: a non-existent person that represents the data-driven route to increased sales. Buyer Personas Explained When you launch a business with a niche service or product, or a suite…
Read MoreDifferentiating Your Healthcare Office from Other Providers
For many healthcare practices, the struggle of making your services stand out in your market is very real. For one, many local regulations prohibit healthcare practices from blatantly marketing themselves as superior to competing practices. It’s also important for healthcare business owners to maintain an image that is highly professional amongst their colleagues in the…
Read MoreShowcasing Your CEO in a Video
Creating a video of your CEO is a great way to give people special insight into your company. It lets your audience see the vision and values of your leader, which can build trust and engagement. A video of your CEO is perhaps one of the best ways for employees and people outside of your…
Read MoreCreating Social Media Content that Starts a Conversation
When looking at all of the statistics on how huge social media has become in our society, and when seeing all of the different ways to promote your business with social media, it can be easy to view it simply as a route of exposure. However, if you’re going to get the most out of…
Read MoreShould You Strive for Perfection in Your Marketing?
As an entrepreneur, you already know full well the struggle of finding a good balance among various aspects of your company. One of the toughest barriers to overcome in the pursuit of growth is perfectionism. Sure, you should always aim to deliver quality for your customers and business partners, but you also should find a…
Read More