Gen Z is the generation born between 1995 and 2010. Here are some pointers on how to market to this tech savvy population.
Appealing to Gen Z, The Newest Generation of Consumers
As we have been analyzing and marketing to the millennial generation for so long, a new generation of ...
Reaching Your Target Audience with Google Adwords
When you go to search for anything you are interested in, odds are you didn’t even think of ...
Local search engine optimization (SEO) is very helpful for small businesses.
What is Local Search Engine Optimization (SEO)?
Your website could be perfectly organized, have engaging visuals, and function seamlessly, but is it optimized for web ...
Learn more about how to get started in Search Engine Optimization (SEO)
Getting Started in Search Engine Optimization (SEO)
Buyer Personas While buyer personas may not sound like they pertain to non-profits because you aren’t selling anything, ...
UniMedia Intern Intel: Taylor
Taylor is originally from Gastonia, North Carolina, and joined UniMedia for the summer to learn more about marketing. ...
Use LinkedIn to increase prospects for your business.
Using LinkedIn to Increase Prospects
At some point, you’ve probably used LinkedIn to look for jobs or advance your career in some fashion. ...
Importance of Having a Functional Website
Every small business owner envisions making their website live and seeing well-written content, beautiful graphics, and their company ...
Using Video to Reach Your Employees
Using video is a powerful way to reach your audience through your marketing strategies. But beyond just using ...
How Much Does a Quality Marketing Video Cost?
You might be considering creating a video to provide an interesting and engaging take on a product or ...
Managing Your Company’s Online Reputation
You are probably aware of the many ways online marketing is critical for attracting customers to your company. ...
website-chat
The Value of Having a Chat Function on Your Website
People have always appreciated fast customer service, but in today’s market, people demand it. Immediate customer service can ...
how-to maintain-your-website
Website Maintenance: What It Is and Why It’s Important
One of the first orders of business when any company gets started is setting up a good website. ...