The Difference Between Earned Media, Owned Media, and Paid Media

earned, owned, and paid media

Making use of different forms of media allows businesses of all sizes to capture the attention of their audience and effectively promote what they have to offer. Media can be broken down into three categories: earned media, owned media, and paid media. Creating the most effective marketing strategy for your company depends on understanding what…

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Ways to Improve Your Google My Business Profile

Here are some tips on how to improve your google my business page.

While there are plenty of rewards to be gained by investing in paid ads, there are also plenty of free marketing platforms you can take advantage of, including Google My Business (GMB). This tool allows you to create a profile for your business to increase its visibility and improve search rankings. Here are some ways…

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Media Buying for Your Business

Read more about media buying and why it is so important for the success of your business.

Reaching all of the potential customers you can means getting your ads and messaging to where the people are. And while people are definitely on their phones and computers more than ever, they’re also still in front of the TV and out and about. With so many pairs of eyes and ears you can reach…

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Is Peer to Peer Marketing Right for Your Business

Learn more about peer to peer marketing from UniMedia Digital.

If you’re feeling influencer fatigue setting in, you’re not alone. While influencer marketing is still a prominent and effective tool for business, the cost has gone from offering a free product sample in exchange for a post to forking over the kind of money you’d expect to pay for a spot on primetime television. One…

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Using Buyer Personas to Focus Your Marketing Efforts

Using buyer personas can focus your marketing efforts and ensure you’re getting the best ROI for your business. Learn how here!

After putting in the work to discover who your perfect customers are and creating buyer personas, it’s time to put them to work for you. After all, your time and effort will only be worth it if you can improve your marketing accordingly. So now that you’ve come up with your imaginary ideal buyers, here’s…

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How to Create Buyer Personas for Your Business

Learn why you need to use existing information about your clients and leads to create buyer personas and target your marketing more effectively

If you want to reach as many real customers as possible with your marketing, you will need to create buyer personas that represent your ideal buyers. The more detailed and precise you can make your personas, the better you’ll be able to tailor your marketing collateral to convince people in your market to become customers.…

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What Are Buyer Personas?

Learn more about the importance of buyer personas from UniMedia.

We’ve all heard the term “model citizen.” Well, imagine the model citizen of the specific market your company is targeting. That’s essentially what a buyer persona is: a non-existent person that represents the data-driven route to increased sales. Buyer Personas Explained When you launch a business with a niche service or product, or a suite…

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How Healthcare Marketing Is Different from Other Industries

Learn how healthcare marketing is different than other industries.

There are patients out there looking for the excellent care you offer. But do they know about your practice? Many healthcare companies and private practices often neglect marketing themselves to their full potential. But if you’re ready to make the jump and put more effort into marketing your healthcare practice, you’re likely wondering how it…

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Yes Your Manufacturing Website Should Be Mobile-Friendly

Learn more about why your website should be mobile-friendly.

As a reputable manufacturer, your business is focused on technological innovation, maintaining a high standard of quality, and efficiently delivering your products to other businesses that depend on you. But is your website optimized for your consumer base? One way to make your manufacturing website stand out and attract more customers is to make it…

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