Strategy
How Healthcare Marketing Is Different from Other Industries
There are patients out there looking for the excellent care you offer. But do they know about your practice? Many healthcare companies and private practices often neglect marketing themselves to their full potential. But if you’re ready to make the jump and put more effort into marketing your healthcare practice, you’re likely wondering how it…
Read MoreYes Your Manufacturing Website Should Be Mobile-Friendly
As a reputable manufacturer, your business is focused on technological innovation, maintaining a high standard of quality, and efficiently delivering your products to other businesses that depend on you. But is your website optimized for your consumer base? One way to make your manufacturing website stand out and attract more customers is to make it…
Read MoreNaming Your New Business
You’ve got big ambitions for your new company, a solid business model laid out, and values to guide you along the way. But, what should you call yourself? The most important element of your company’s branding will also be one of the first decisions you make: what you will name your business. Using a Name…
Read MoreDesigning a Homepage that Really Works
It’s hard to overstate the importance of first impressions. You experience this every day when you meet new people, and the same is just as true, if not truer, for businesses. About 91% of customers who have a bad first experience with a company will never return, and you only have one shot to make…
Read MoreWriting and Distributing a Press Release for Your Business
Alert the media! Big things are happening in your business. You’re making moves, innovating like crazy, and achieving success, and the people need to know. How is this going to happen exactly? One great way is to write and distribute a press release. What Is a Press Release? When a significant development happens within a…
Read MoreThe Importance of Community Involvement for Your Company
Your business is more than just a product or service. Your company is a part of the community wherever your services are represented. By establishing yourself with community involvement, you will create a brand far stronger than just what you have to offer consumers. Plus, you’ll find serving your community is a deeply fulfilling way…
Read MoreUsing Promotions to Attract Customers to Your Small Business
For a small business without a huge marketing budget, sales promotions can be one of the best ways to attract new customers to your business. In theory, a sales promotion sounds simple: Take a service or product you offer, come up with a creative way to discount it, get new customers, and make more money.…
Read MoreWhat to Look For When Hiring a Marketing Agency for Your Business
No matter what stage of growth your company is in, hiring a marketing agency will allow you to put your marketing goals in the hands of a creative team of professionals. Whether or not you have your own marketing department, hiring a marketing firm will always have its advantages. Here’s what to look for when…
Read More4 Companies Killing It With Their Marketing
When global brands create viral marketing campaigns, it’s not a surprise. They have expensive, top-tier agencies or an entire marketing team working around the clock to come up with innovative or attention-grabbing ideas. However, some of the brands we recognize today made it to “household-name” status by investing their limited resources on marketing. A huge…
Read MoreTop 6 Tips for Small Business Facebook Marketing
For years, Facebook has been a dominant force in the world of marketing, and having a presence on Facebook continues to be a valuable asset to any small business marketing strategy. If you use Facebook strategically, you reach your audience effectively, make your brand known, and create warm leads. Here’s how to make the most…
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