Top 10 Ways to Get More Home Remodeling Leads
Generating home remodeling leads can be tough – especially as the industry gets more competitive. In the past five years, the home remodeling industry has grown by 5.1% – there are currently 524,387 home remodeling businesses in the U.S. With so many companies open for business, how do you make your company stand out and gain new customers?
1. Have an active, engaging, and clear business website
Having a website with all your business information is key to building more home remodeling leads. Include all relevant information about your business – what types of remodeling you do, your service area, and your experience. Make sure your website has your contact information throughout and a contact form for easy customer interaction. Consider having a photo gallery of past work, and include positive testimonials from previous clients.
2. Use search engine optimization
Now that you have a website, how do you drive traffic to it? The most important way is through Search Engine Optimization (SEO). This is what determines where your business shows up in Google’s search results. If you want your business to be higher in the results, you need to figure out what keywords people are using to search for home remodeling businesses. Once you have these keywords established, start using them throughout your website on pages or blogs.
3. Be active on social media
Having Facebook, Instagram, YouTube, and Twitter accounts with daily updates is an important way to engage with your customers and generate new business. Posting information about your company, current sales, or upcoming promotions can all be effective ways to gain more followers and give your company name recognition.
4. Use digital advertising and see your home remodeling leads grow
Advertising your business through Facebook or Instagram can be a relatively cheap, easy method to gain more customers. Take an existing post on your page and turn it into an ad – the whole process takes less than five minutes. You can then customize the ad’s audience – choose the ages, interests, and locations of those who will see the ad. Google Ads can also be effective. If you run a Google ad, you can choose when your ad will appear based on search words and the location of Google users. Then your business will show up at the top of the search results.
5. Use email marketing
Sending out newsletters, information about sales, and other business-related updates through email can be a good way to keep existing customers loyal and gain new customers. Although email marketing has been around since the dawn of the internet, it still has potential to generate leads without costing money or needing much time. Add your existing customers to a mailing list, then give people the option on your website to sign up for newsletters and company emails.
6. Direct mailings
Sending out “snail mail” might seem a bit outdated, but it still has the potential to generate leads with little overhead. The return on investment for direct mail campaigns is between .5 and 2%, so for about 100 mailers you can expect one to two new customers. To make your mailers more effective, determine which areas and people would be most receptive to your business, then put a trackable URL or QR code on each mailer to measure engagement.
7. Ask for referrals
Many potential customers will read reviews before deciding which home remodeling business to choose, so make yours stand out! Ask past customers if they’d be willing to write reviews on multiple sites, then make it easy for them to submit a review on Facebook, Google, Yelp, or Houzz. If someone leaves a negative review, respond to them publicly and try to remedy the situation.
8. Attend a trade show
Participating in a trade show is a more hands-on approach to marketing, but it can have a big payoff. Setting up a table at a trade show allows you to interact face-to-face with customers, observe competitors’ businesses, and network with suppliers and other partners in your field. Make sure your booth looks professional – have a tablecloth, appropriate signage, and flyers or business cards with company information.
9. Partner with local businesses
As a home remodeling expert, you work alongside plumbers, electricians, realtors, painters, interior designers, and others to get the job done. Consider partnering with these businesses by offering their services to your clients; then they can do the same for you.
10. Create a unique selling point
Since there are so many competitors in the home remodeling business, find something that makes your company stand out. Are you a family-owned business? Are you eco-friendly? Do you have the most reasonable rates? Whatever it is, make that the focal point in all your marketing.
Using these ten options will help increase your leads and ultimately your business, which in turn will increase your referrals if you satisfy these new customers. If you’d rather focus more on remodeling and less on marketing, let UniMedia gather new leads for you.