video Archives - UniMedia

The Advantages of Hiring a Videographer on a Long-Term Basis

Diving into video marketing for your business can be an intimidating step to make. But once you choose to add video to your website or create a video marketing campaign for television, you will likely be happy with the results. This, of course, happens when you are able to find the right videographer to work…

Showcasing Your CEO in a Video

Creating a video of your CEO is a great way to give people special insight into your company. It lets your audience see the vision and values of your leader, which can build trust and engagement. A video of your CEO is perhaps one of the best ways for employees and people outside of your…

Using Video Within Your Company to Improve Productivity

There’s a very good reason that the invention of video made such a huge splash right away and continues to be a highly demanded form of content. We’d be willing to bet you’d choose watching a video over reading an article when presented with the choice. While many companies often instinctively think of marketing when…

Using Video to Reach Your Employees

Using video is a powerful way to reach your audience through your marketing strategies. But beyond just using videos to generate leads and create conversions, videos can be highly effective for your employees as well. This can be overlooked by many companies who are hyper-focused on growing their sales. But by using the medium of…

How Much Does a Quality Marketing Video Cost?

You might be considering creating a video to provide an interesting and engaging take on a product or your company as a whole. While videos are great for connecting at a deeper level with your target audience, the cost may be a little daunting. You probably don’t want to spend hundreds of thousands of dollars…

The 3 Best Types of Videos for B2C Companies

Any company should include videos in their marketing collateral to create better leads and drive conversions. Videos make up a powerful medium with the unique ability to engage audiences like none other. As a B2C company, your strategies and messaging for your video marketing need to be tailored for an audience that could be ready…

Pitching a Project or Product Through Video

Every marketing strategy benefits from using a variety of media to get their message out there. From written word to engaging visuals, there are many ways to get people to pay attention to your messaging and to take action. One of the most vital ingredients to an effective marketing strategy is using video. Engage Your…

Things to Look for When Partnering with a Video Producer

Using the powerful medium of video for your marketing opens up a world of possibilities. You can find endless ways to be creative through a combination of engaging visuals, exciting music and sounds, and supportive text, creating content that viewers can enjoy and easily digest. While videos offer a high level of convenience to viewers,…