Strategy
Using Traditional Marketing to Promote Your Business in a Digital World
The goal of marketing is to understand your customers—what they want, why they want it, when they want it, etc. Although it might seem like digital marketing has made traditional marketing an archaic art form, if it helps you learn more about your customers and the industry you work in, traditional marketing is still relevant.…
Read MoreHow to Use Humor in Your Marketing
We know humor is an effective marketing and advertising tool. Volkswagen’s 2011 Super Bowl commercial, called “The Force,” featured a young boy in the role of Darth Vader, and was shared online for days after the event because of how funny and heartwarming it was. However, not every business has the budget for a Super…
Read MoreDigital Marketing Strategy Basics
In many ways, having an online presence is what makes a small business feel real in today’s world. Your potential to reach your audience and grow your business is exponentially increased when you have a solid digital marketing strategy. To help get you started, here is a breakdown of the building blocks of any good…
Read MoreUsing Pinterest to Market Your Business
Every good business owner knows how valuable successful social media marketing is when it comes to growing their sales. However, one major social media platform that tends to get overlooked is Pinterest. This social media platform isn’t used by businesses to the same extent as other major social media sites, yet it is one of…
Read MoreShould You Strive for Perfection in Your Marketing?
As an entrepreneur, you already know full well the struggle of finding a good balance among various aspects of your company. One of the toughest barriers to overcome in the pursuit of growth is perfectionism. Sure, you should always aim to deliver quality for your customers and business partners, but you also should find a…
Read MoreDoes Your Company Need a Customer Loyalty Program?
Getting customers to purchase your products and services is often a tough battle on its own. So how do you get customers to keep coming back? In addition to offering consistent good service and follow up communication, another great way to encourage repeat customers is to create a customer loyalty program. Do You Need a…
Read MoreIs Your Company Optimized for Voice Search?
If you’ve made the time and effort to include search engine optimization (SEO) in your company’s website, you’re one step closer to gaining additional web traffic. But if you have a good understanding of SEO, you also know it is always evolving, and so should your website. Of all the ways SEO has changed over…
Read MoreBenefits of Using Customer Relationship Management Software (CRM)
If you’re looking to get your business off the ground, odds are that using customer relationship management software (CRM) will lead you to success. And if you run a more established business and have yet to use a CRM, doing so will take you to your next level of growth. What Is CRM? As the…
Read MoreHow to Know If and When You Should Outsource Your Marketing
Whether you have a marketing department or not, getting your company off the ground and experiencing growth will largely depend on good marketing campaigns. If you’re already well-established, you’re no doubt looking for ways to reach your next level of success. To reach those new heights, you’ll have to decide whether to use your internal…
Read MoreHow to Get Valuable Leads from Google
When you want to find information or media online, it’s probably automatic by now to go right to Google. It’s hard to overstate just how important Google is for the success of your business, both in terms of showing up on the results page and using Google’s services to your advantage. Here are the best…
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