Strategy Archives - Page 4 of 4

Creating a Successful Pay-Per-Click Campaign

how to make a strong pay-per-click campaign

While using well-thought-out SEO strategies is a great way to organically boost your search engine rankings, it’s often worth it to use paid ads to send your messaging straight to the top. When you use Google Ads to launch a pay-per-click (PPC) campaign, you can see immediate results as users who are interested in what…

Don’t Fill Your Sales Funnel with People Who Will Never Be Clients

As a business owner, your next lead is your potential next dollar. Gaining leads and having new clients make their way through the sales funnel and choosing your business is always a great feeling. However, not all leads are the same. Your company will thrive off of finding good leads that will eventually convert on…

Appealing to Gen Z, The Newest Generation of Consumers

Gen Z is the generation born between 1995 and 2010. Here are some pointers on how to market to this tech savvy population.

As we have been analyzing and marketing to the millennial generation for so long, a new generation of consumers has been growing. This new generation, born between 1995 and 2010, has been the first generation to grow up with technology constantly at their fingertips, with the internet, smart phones, and social media. Because of this,…

Reaching Your Target Audience with Google Adwords

When you go to search for anything you are interested in, odds are you didn’t even think of opening up any search engines than Google. The incredible search volume Google obtains on a daily basis makes it a platform you can’t ignore. And one of the most lucrative ways to use Google to help your…

Using LinkedIn to Increase Prospects

Use LinkedIn to increase prospects for your business.

At some point, you’ve probably used LinkedIn to look for jobs or advance your career in some fashion. LinkedIn is hands down the largest online network geared toward job-searching, professional development, and recruiting. However, too many business owners picture LinkedIn as simply being the default social media site for people looking for jobs, making it…

Managing Your Company’s Online Reputation

You are probably aware of the many ways online marketing is critical for attracting customers to your company. However, no amount of SEO or ads can help your company’s reputation if you have negative reviews and poor engagement online. Your potential customers expect to see your company interacting with the market and garnering praise. With…