Blogging
How to Write a Blog
It’s time for your audience to see just how much of a thought leader your business is in your industry and to gain more traffic on your website. Starting a blog will create a strong bridge between you and your potential customers, but only if your content is strategically authored. By planning blog topics and…
Read MoreBlogging and Google Rankings: How One Helps the Other
In the old days, competition between businesses happened through print or broadcast, or on street corner signs. But now it’s all about getting the best position on Google. And if you’re looking to improve your position on the search engine results page (SERP), it’s time to look into how blogging improves SEO. Include Better Keywords…
Read MoreHow Blogging Makes Money for Your Business
In the early days of the internet, the idea of a business making money from blogging would have likely been scoffed at. However, today’s digital market demands consistent content creation. And if you’re looking to create valuable content to enhance your website, you need to start a blog for your business. By getting your blog…
Read MoreBlogging on a WordPress Site
Harnessing the convenient tools of a quality CMS like WordPress is a great way to manage your company’s web presence. But are you taking full advantage of what WordPress has to offer? One function you need to look into if you haven’t already is the blog feature. Why Blog Using WordPress? Small businesses can do…
Read More5 Blog Topics That Work for Any Business
Implementing content marketing as part of your strategy is a fantastic way to boost SEO and to build trust between your brand and prospective customers. One great thing about content marketing is it can be effective for a very wide range of industries and business models. In the same vein, there are certain blog topics…
Read More4 Plug-ins to Add to Your WordPress Website Today
There are thousands of plug-ins you can add to your WordPress website. It may be beneficial to add dozens of them in the long-run, but the process of narrowing down the most beneficial ones depends on your business and your budget. However, these four plug-ins are pretty universally helpful and don’t require a huge budget…
Read MoreHow to Use Blog Content on Social Media
If you’re keeping up with the latest trends in marketing strategies, then you likely have a blog running. Implementing a content marketing strategy offers tons of potential for increased SEO and building trust with your audience, but it can also be beneficial for your social media marketing as well. By cleverly integrating your content marketing…
Read MoreDigital Marketing Strategy Basics
In many ways, having an online presence is what makes a small business feel real in today’s world. Your potential to reach your audience and grow your business is exponentially increased when you have a solid digital marketing strategy. To help get you started, here is a breakdown of the building blocks of any good…
Read MoreHow a Well-Written Blog Promotes Your Business
If you’re aiming to draw additional traffic to your company’s website, build your online reputation, and gain new clients, one of the best strategies is to start a blog. When you create a blog attached to your company’s website, you give yourself some unique advantages over your competition and put yourself in a better position…
Read MoreUniMedia Intern Intel: Taylor
Taylor is originally from Gastonia, North Carolina, and joined UniMedia for the summer to learn more about marketing. According to Taylor, “I decided to join UniMedia because I wanted to further my learning. There is so much value in watching professionals create campaigns and content. The best way to learn is to jump right in!”…
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