5 Blog Topics That Work for Any Business
Implementing content marketing as part of your strategy is a fantastic way to boost SEO and to build trust between your brand and prospective customers. One great thing about content marketing is it can be effective for a very wide range of industries and business models. In the same vein, there are certain blog topics that are highly effective for any business looking to create customers out of the people who read their blogs.
Meet the Staff
Consumers love it when they get a peek behind the curtain of how a business is run. It adds a level of comfort to giving your company business by making you and your team feel more approachable. It’s also a good way to share a bit about how your company got started and what values drive your team to deliver excellence to your clients.
This topic is especially effective for businesses where people may be choosier about who is providing the product or service, such as medical practices or financial institutions.
You really can’t go wrong by discussing the latest trends in your industry. Not only is this topic great for SEO, but it’s a sure way to communicate to your audience that your company knows what it’s doing. Consumers don’t have to wonder if your business is on the cutting edge. Instead, they can learn something new while gaining confidence in your expertise.
While this topic is great for any business, you may want to be careful with the specifics of the title and content. For example, if you own a hair salon, you don’t want to write a blog about how to cut or color your own hair that makes it easy for people to do it themselves instead of coming to you. Consider writing about how to take good care of your hair in between visits to the salon, how to choose the right salon, or how to ensure you get the look you want from a stylist.
The idea behind including these kinds of topics in your content marketing strategy is to establish your expertise in your field and to reward visitors for reading your blog with some value they can put into practice. without reducing the value of what you have to offer to consumers.
Publish Guest Posts
There are a lot of advantages to getting an industry expert to post an article on your blogs. For one, it shows you’re a real player in your industry rather than just another startup trying to make a splash in a crowded market. And whoever writes the guest blog is likely to want their own audience to read their blog, which will direct more people to your site. Plus, you’ve gotten more content on your website without having to write the content yourself.
Talk About The Benefits of Your Products or Services
At the end of the day, you offer something special to your market that consumers ought to know about. Don’t be afraid to author blogs that clearly lay out why people should be paying attention to your products and services. Just be sure to avoid sales language and to focus on giving the reader an insider’s perspective on the benefits of whatever it is you have to offer.
By consistently posting quality content that rewards your readers for clicking your post, you’ll earn new customers as more people find and read your blog.