How to Write a Blog
It’s time for your audience to see just how much of a thought leader your business is in your industry and to gain more traffic on your website. Starting a blog will create a strong bridge between you and your potential customers, but only if your content is strategically authored. By planning blog topics and taking the time to ensure each post is polished, you’ll get the most out of your content marketing strategy.
Pick an Angle before You Write a Blog
When you sit down to write about a specific topic, you’ll want to pick an angle and stick with it. Doing this will keep the content focused and easy to read while giving you space to really flesh out your ideas. And by diving deep into a specific angle, you’ll be able to write related content later without feeling like you’ve already exhausted the topic.
Think of Main Points to Hit
In the same vein, picking an angle will help you figure out the format of your blog and which main points you’ll want to address. For example, if you’re writing a how-to blog about using your product, you don’t want to lose track by veering off into a long tangent about the history of your industry. By making a list of the most important things to cover in your blog, you’ll be able to keep the content organized and concise.
Answer Frequently Asked Customer Questions
Ideally, you should be coming up with blog topics by researching what your potential customers are searching for. You can do this by seeing what competing businesses are writing about and by using tools like Google Trends. When you come up with a blog topic to write about, you’ll want your content to answer your readers’ questions thoroughly. For instance, if you run a chiropractic office and want to write a blog about stretches to alleviate back pain, make sure your content clearly and thoroughly informs your readers.
Too often, blog writers will merely mention the question and touch on points that seem like an answer to the query without giving the reader something they can use. Giving a great answer in your content will both improve your search engine optimization (SEO) and the impression left on your audience.
Integrate Keywords Naturally
If you’re writing your content with an earnest intent to provide quality information for your readers, you most likely won’t feel the need to awkwardly squeeze keywords into your blogs. That being said, content marketing needs to be done with the goal of building more web traffic, so you’ll need to get creative at times if you’re going to hit the right keywords without sounding too clunky.
Break Up Your Content
Thinking ahead of time about which points you want to make will help you break up your content more naturally, but you’ll also want to be intentional about making your content digestible. Making use of headers, bullet points, and numbered lists will go a long way in getting readers to stick with your blog to the end.
By putting yourself in the perspective of your audience while also staying goal-focused with your blogs, you’ll see fantastic results from your content marketing efforts.