small business website

Top 5 Things Your Small Business Website Needs

Owning your own business can be both exciting and challenging. Knowing how to develop, grow, and manage your online presence can be one of the tougher aspects, but it doesn’t have to be. Of course, you can hire a company to build your website for you, but establishing your digital mark can be as simple as employing these top five things your small business website needs.

A Clear Description of Who You Are

Use simple and clear language to articulate your company’s purpose and benefit. Sometimes writing succinctly is more difficult than lengthy descriptions, but it’s essential to boil down your business objective into one sentence. Your strategy sentence should answer who you are, what value you provide, and where you provide services or products. 

Easy-to-Find Contact Information

Another simple, but essential thing your small business website needs is contact information front and center. You definitely don’t want to lose a customer because they can’t figure out how to reach you. Most online visitors won’t have the patience to scroll through your pages looking for a phone number or email. Studies show most website visitors overlook information located in the upper right corner. Therefore, it’s important to consider these behavior patterns when placing your contact information on your small business website. 

Include Customer Testimonials on Your Small Business Website

Customer testimonials are effective marketing tools. Historically, people have made purchasing decisions based on suggestions from their friends and family. In our digital age, these word-of-mouth recommendations and warnings often come from reviews online. You can maximize their effectiveness by encouraging your clients to write honest reviews after their service is performed or they have purchased your products. The U.S. Small Business Administration says good testimonials should include specific information about how your product or service helped them. You can also use Google Business Reviews to share customer reviews on  your website. 

User-Friendly Navigation

Because the majority of your website visitors will be viewing your page on a mobile device, it’s essential to make sure your site is mobile friendly. This is where hiring a professional company can be extremely beneficial. A strong marketing company will know how to optimize your website for mobile viewing.

Tools to Gather Analytics

Data analysis is critical for small businesses. Understanding where your traffic is coming from and analyzing your small business website user behavior can greatly enhance your online marketing strategy. The SCORE Association found that in 2020, only 45 percent of businesses were using data analytics and only 51 percent considered them important. Using website data will help your small business adjust marketing efforts and better understand your clients’ needs.

It’s important to give careful consideration to your small business website. Your website is your digital “face,” and as such it’s critical to your brand. Many necessary components of a small business website are actually quite simple. Whether you institute these methods yourself, or hire a reputable marketing company to do it for you, understanding these concepts will help enhance your digital reach.