vlog
Types of Videos that Drive Traffic to Your Website
If you’re looking for the next step in growing web traffic for your business, it could be time to start a video marketing plan. Not only will creating and posting video content breathe new life into your brand and engage your viewers, but it also promises to drive more traffic to your website. And if…
Read MoreBest Types of Videos for Manufacturing Companies
As a manufacturing company, you may be focused mostly on your latest innovations or making production more efficient, but there are plenty of good reasons to put some serious effort into video marketing. If you’re unsure where to begin with your video marketing, there are plenty of types of videos for manufacturing companies to consider.…
Read More6 Must-Haves for Your Website
As business websites continue to only get more competitive, the effectiveness of your website depends on whether or not it includes the right tools and features. As the digital space evolves based on consumer demands and market trends, there are several elements you’ll want your website to have if your business is going to grow.…
Read MoreUsing Buyer Personas to Focus Your Marketing Efforts
After putting in the work to discover who your perfect customers are and creating buyer personas, it’s time to put them to work for you. After all, your time and effort will only be worth it if you can improve your marketing accordingly. So now that you’ve come up with your imaginary ideal buyers, here’s…
Read MoreHow to Create Buyer Personas for Your Business
If you want to reach as many real customers as possible with your marketing, you will need to create buyer personas that represent your ideal buyers. The more detailed and precise you can make your personas, the better you’ll be able to tailor your marketing collateral to convince people in your market to become customers.…
Read MoreHow Blogging Makes Money for Your Business
In the early days of the internet, the idea of a business making money from blogging would have likely been scoffed at. However, today’s digital market demands consistent content creation. And if you’re looking to create valuable content to enhance your website, you need to start a blog for your business. By getting your blog…
Read MoreBlogging on a WordPress Site
Harnessing the convenient tools of a quality CMS like WordPress is a great way to manage your company’s web presence. But are you taking full advantage of what WordPress has to offer? One function you need to look into if you haven’t already is the blog feature. Why Blog Using WordPress? Small businesses can do…
Read MoreWhat Are Buyer Personas?
We’ve all heard the term “model citizen.” Well, imagine the model citizen of the specific market your company is targeting. That’s essentially what a buyer persona is: a non-existent person that represents the data-driven route to increased sales. Buyer Personas Explained When you launch a business with a niche service or product, or a suite…
Read MoreDifferentiating Your Healthcare Office from Other Providers
For many healthcare practices, the struggle of making your services stand out in your market is very real. For one, many local regulations prohibit healthcare practices from blatantly marketing themselves as superior to competing practices. It’s also important for healthcare business owners to maintain an image that is highly professional amongst their colleagues in the…
Read MoreHow Healthcare Marketing Is Different from Other Industries
There are patients out there looking for the excellent care you offer. But do they know about your practice? Many healthcare companies and private practices often neglect marketing themselves to their full potential. But if you’re ready to make the jump and put more effort into marketing your healthcare practice, you’re likely wondering how it…
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