vlog
Ways to Improve Your Google My Business Profile
While there are plenty of rewards to be gained by investing in paid ads, there are also plenty of free marketing platforms you can take advantage of, including Google My Business (GMB). This tool allows you to create a profile for your business to increase its visibility and improve search rankings. Here are some ways…
Read MoreHow to Create a Facebook Page for Your Business
It’s time to tap into the massive audience that’s on Facebook. With over 2.5 billion monthly users, this iconic social media platform is considered an essential marketing tool for millions of businesses worldwide. So if you’re ready to jump into the mix, here’s how to create your Facebook page for your business. Sign Up You’ll…
Read MoreMedia Buying for Your Business
Reaching all of the potential customers you can means getting your ads and messaging to where the people are. And while people are definitely on their phones and computers more than ever, they’re also still in front of the TV and out and about. With so many pairs of eyes and ears you can reach…
Read MoreIs Peer to Peer Marketing Right for Your Business
If you’re feeling influencer fatigue setting in, you’re not alone. While influencer marketing is still a prominent and effective tool for business, the cost has gone from offering a free product sample in exchange for a post to forking over the kind of money you’d expect to pay for a spot on primetime television. One…
Read MoreWhat Do YouTube Analytics Mean for Your Business?
Creating a YouTube channel is one of the best ways to develop your online brand and build a solid following of potential customers. But how are you going to measure the success of your video marketing strategy? One essential way is to track analytics on your YouTube channel. By knowing which metrics to track and…
Read MoreThe Equipment Every Good Videographer Needs
Having a good creative eye and solid vision will always be the most important elements in videography, but you also can’t count out the importance of having quality equipment. While you certainly don’t need Hollywood-level equipment to get your video marketing strategy going strong, there are a few essential pieces of equipment every videographer should…
Read MoreHow to Write a Blog
It’s time for your audience to see just how much of a thought leader your business is in your industry and to gain more traffic on your website. Starting a blog will create a strong bridge between you and your potential customers, but only if your content is strategically authored. By planning blog topics and…
Read MoreThe First 3 Videos Your Company Should Create
Entering the world of video marketing has a lot of promise. But with everything involved in creating videos, such as writing a script, choosing a good location, and sound-mixing, it can be intimidating getting started. You also may not be sure where to begin when you decide to jump into a video marketing strategy. But…
Read More4 Tips to Increase Website Speed
More than ever, speed is paramount in digital marketing. Not only is this reflected in the type of web content being published, but it’s also gaining importance when it comes to page load time. As technology improves, the expectations for how fast pages should load only get higher. Right now, if your website takes more…
Read MoreWhat Is a Secure Website?
When your website goes live, having a modern design, eye-catching images, and well-written copy will all be essential. At the same time, you can’t afford to overlook web security. Having a secure website for your small business will go a long way in making your company’s image more professional while improving the experience of your…
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