vlog
Yes Your Manufacturing Website Should Be Mobile-Friendly
As a reputable manufacturer, your business is focused on technological innovation, maintaining a high standard of quality, and efficiently delivering your products to other businesses that depend on you. But is your website optimized for your consumer base? One way to make your manufacturing website stand out and attract more customers is to make it…
Read MoreUnderstanding Social Analytics for your Business
Your social media may be filled with clever captions, eye-catching photos, and well-written bios, but are you tracking the right social analytics? The answer to this question will ultimately guide your social strategy moving forward and determine how much you are actually gaining from your social media marketing efforts. What Are Social Analytics and Why…
Read MoreThe Importance of Content Strategy in Your Business Marketing
Gaining more web traffic and earning more page views won’t happen unless you get your content out there. But if you don’t approach your marketing content with a clear strategy, you’ll enjoy little success from your efforts. If you aren’t careful and don’t take a focused approach to your content, your messaging won’t go as…
Read More5 Blog Topics That Work for Any Business
Implementing content marketing as part of your strategy is a fantastic way to boost SEO and to build trust between your brand and prospective customers. One great thing about content marketing is it can be effective for a very wide range of industries and business models. In the same vein, there are certain blog topics…
Read MoreWriting Effective Email Subject Lines
Email subject lines are the, well, subject of some heated debates among email marketers. For such a small amount of text, email subject lines carry a lot of weight when it comes to how effective your marketing emails will be. One of the main struggles marketers face is getting people to actually open their emails…
Read MoreWhat Are Email Workflows?
When it comes to creating new customers out of your leads, sometimes you just have to go with the flow. In particular, you should consider adding an email workflow to your marketing strategy to nurture your current leads to the point where they are ready to become a customer. Why Start Email Workflows? You likely…
Read MoreWhen to Use Drone Footage in Your Video Production
Aerial footage is becoming more and more popular as drone cameras become more accessible to the public. This innovative step forward in video production gives you the power to get some incredible shots to use for your video marketing campaigns. But what sorts of situations call for drone footage? Nature-Focused Videos If your business is…
Read MoreTop Places to Shoot Great Video in Charleston, South Carolina
Choosing to create videos for marketing is a great idea no matter where you live. But when you have a beautiful setting like Charleston, South Carolina, the possibilities for getting gorgeous shots are nearly endless. Here are some of the best spots in town to get some amazing shots for your marketing video. The Battery…
Read MoreWhen Do You Need to Hire a Professional Videographer?
The decision to hire a professional videographer or work with a video production agency will likely produce worthwhile returns, but it still shouldn’t be made lightly. Ultimately, you’ll want to include video content in your future marketing strategy if you haven’t already to compete in today’s market. But how do you know when it’s time…
Read MoreThe Advantages of Hiring a Videographer on a Long-Term Basis
Diving into video marketing for your business can be an intimidating step to make. But once you choose to add video to your website or create a video marketing campaign for television, you will likely be happy with the results. This, of course, happens when you are able to find the right videographer to work…
Read More