6 Reasons You Need Professional Video in Your Marketing in 2020

If you’re looking to improve any aspect of your marketing, start with video marketing. Even if you already have a few videos, the importance of having quality video on your website and in social media continues to increase, so the more visual content you have, the better. Here are some of the top reasons why you need professional video in your marketing in 2020.

People are Staying Inside in 2020

Let’s address the elephant in the room in regards to 2020. In the age of COVID-19, people are social distancing, staying indoors, and minimizing their interactions with others. All this time in isolation increases digital interactions, while putting in-person marketing materials on the back burner in people’s minds. Video marketing was already increasing in importance before 2020, but it is quickly becoming even more vital than ever.

Video Boosts SEO

In recent years, search engines have shifted to prioritize high-effort, quality content as opposed to keyword-heavy content. Search engine algorithms recognize video as high-quality content, sending pages containing video to the top of the search engine results pages (SERPs). To maximize the SEO potential of your videos, be sure to optimize them for both desktop and mobile viewing.

Professional Video Helps You Stay Competitive

In terms of creating videos, having high production values with engaging visuals and clear audio is more important than ever. Setting the bar high by investing in professional video will prove to be a worthwhile move. Using a professional crew also allows you to add special effects to your video that aren’t really possible if you’re recording on a cell phone. Drones can be used to get aerial footage of your business, animation can be added, and video can be edited to be more seamless.

Video Increases Conversions

Emphasizing professionally made video in your marketing will go a long way in earning new conversions. According to Hubspot, 90% of consumers report videos help them make buying decisions. This is because video allows you to clearly lay out the benefits of a product or service while showing it in action, all in an easily digestible piece of content.

Video Is Strong Branding

Your business name, logo, and tagline are all part of creating a strong brand. However, video makes your brand more tangible to consumers. By combining music, a consistent visual style, and compelling graphics in a professional video, you can create a strong brand identity that sticks with people.

Video Is Sharable Content

Quality videos should populate both your website and your social media pages. In addition to simply being a great form of content to consume while on the go or while relaxing at home, video is a medium people love to share with their friends. By focusing your social media content to include more professionally-made videos, you’ll see your engagement climb as more people share your posts.

When it comes to the recommended length of your videos, it can vary depending on the purpose. But for regular posts, you should keep your videos somewhat short. For Youtube, you should aim for the two-minute range. Facebook videos should be about a minute long while Twitter and Instagram videos are best kept between 30 and 45 seconds long.

When you pick the best marketing agency for your small business, be sure to talk about how to enhance your video marketing so you can make the most of your digital presence.