Posts Tagged ‘email marketing’
Writing Effective Email Subject Lines
Email subject lines are the, well, subject of some heated debates among email marketers. For such a small amount of text, email subject lines carry a lot of weight when it comes to how effective your marketing emails will be. One of the main struggles marketers face is getting people to actually open their emails…
Read MoreWhat Are Email Workflows?
When it comes to creating new customers out of your leads, sometimes you just have to go with the flow. In particular, you should consider adding an email workflow to your marketing strategy to nurture your current leads to the point where they are ready to become a customer. Why Start Email Workflows? You likely…
Read MoreWhy Landing Pages Are so Important to Your Marketing
There are many elements that go into creating a successful digital marketing strategy, and having solid landing pages is one that is central to your growth. When you create strong landing pages for your business, you’ll increase your chances of being found by your target market while optimizing your conversion rate. What Is a Landing…
Read MoreWriting the Perfect Email Newsletter
If you’re aiming for more conversions through your email marketing strategy, you’ll want to make email newsletters a consistent practice. Rather than bluntly being a promotion to buy a product or subscribe to a service, newsletters offer a storytelling format that is more enjoyable to readers. Nailing your email newsletter strategy depends on putting the…
Read MoreThe Best Tools to Automate Your Marketing Strategy
When it comes to marketing your business, nothing will be able to replace human creativity and intuition. However, you can take a great deal of the workload off of your shoulders by using tools to automate your marketing strategy. With some of the busywork out of the way, you can focus more of your energy…
Read MoreTips for Email Marketing Success
In the hunt for exceptional ROI, email marketing campaigns are a highly effective tool. Rather than having to consistently follow up with your leads by phone, you can show up directly in people’s email inboxes. This sort of direct messaging marketing channel has the potential to achieve great results when done correctly. Have a Goal…
Read MoreThe Importance of Calls to Action
Through your marketing channels, you’ve caught people’s attention, built an awareness of your brand, and established some level of trust. Now, it’s time to get your potential customers to take action on based on your messages. For this to happen, you need to master the art of creating compelling calls to action (CTAs). What Is…
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