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Using LinkedIn to Promote Your Business and Yourself

LinkedIn is the major business-focused social media platform, but it is often overshadowed by Facebook, Instagram, and Twitter, even when it comes to business owners. However, LinkedIn is a powerful platform to use in the pursuit of growing your business. Here are some of the best ways to leverage this social media platform for your…

Are Celebrities Really the Best Influencers for Your Business?

Influencer marketing is a great way to reach new audiences

Ten years ago, if your business was one of the companies to land Shaq as your next endorser, you would’ve thought that your marketing had reached its peak. Flash forward to today, and the social media revolution has dramatically transformed people’s understanding of how influencer marketing works. As you look for ways to build brand…

How a Well-Written Blog Promotes Your Business

Blogging for businesses is important. Learn why here.

If you’re aiming to draw additional traffic to your company’s website, build your online reputation, and gain new clients, one of the best strategies is to start a blog. When you create a blog attached to your company’s website, you give yourself some unique advantages over your competition and put yourself in a better position…