Posts Tagged ‘content strategy’
The Importance of Content Strategy in Your Business Marketing
Gaining more web traffic and earning more page views won’t happen unless you get your content out there. But if you don’t approach your marketing content with a clear strategy, you’ll enjoy little success from your efforts. If you aren’t careful and don’t take a focused approach to your content, your messaging won’t go as…
Read MoreWhy Structured Data Is Important for Your Website
When you implement a strategy for your website’s search engine optimization (SEO), you’ll need to make sure you have all of the essential ingredients. One of the most important elements of SEO is structured data. When your web pages include strategic structured data, you’ll be able to dramatically improve your search engine results page (SERP)…
Read MoreHow to Use Humor in Your Marketing
We know humor is an effective marketing and advertising tool. Volkswagen’s 2011 Super Bowl commercial, called “The Force,” featured a young boy in the role of Darth Vader, and was shared online for days after the event because of how funny and heartwarming it was. However, not every business has the budget for a Super…
Read MoreHow to Use Blog Content on Social Media
If you’re keeping up with the latest trends in marketing strategies, then you likely have a blog running. Implementing a content marketing strategy offers tons of potential for increased SEO and building trust with your audience, but it can also be beneficial for your social media marketing as well. By cleverly integrating your content marketing…
Read MoreHow to Effectively Use Instagram for Marketing
Social media’s power for promoting your business isn’t going away any time soon. By putting in the work and strategizing well, you can build your following and engagement and essentially earn free exposure to the masses. Social media is also a huge platform for running paid ads that can reach users and grow your sales.…
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