Search results for: conversion
Converting Warm Leads into Sales
When it comes to online marketing, warm leads are extremely valuable. Whether it be through a referral, a new follower on social media, or a subscriber on your weekly newsletter, someone expressing interest in your business is an extraordinary feat. However, generating a warm lead is only half the battle. Now that you’ve gained their…
Read More6 Reasons You Need Professional Video in Your Marketing in 2020
If you’re looking to improve any aspect of your marketing, start with video marketing. Even if you already have a few videos, the importance of having quality video on your website and in social media continues to increase, so the more visual content you have, the better. Here are some of the top reasons why…
Read MoreDesigning a Homepage that Really Works
It’s hard to overstate the importance of first impressions. You experience this every day when you meet new people, and the same is just as true, if not truer, for businesses. About 91% of customers who have a bad first experience with a company will never return, and you only have one shot to make…
Read MoreDoes Your Business Content Convert?
One of the central elements of marketing your business effectively is having messaging that communicates your brand identity in a compelling way. To do this, you need to publish content of various types for people to discover. Your business content can come in the form of blogs, email marketing, and much more. Business content gives…
Read MoreHow to Use Blog Content on Social Media
If you’re keeping up with the latest trends in marketing strategies, then you likely have a blog running. Implementing a content marketing strategy offers tons of potential for increased SEO and building trust with your audience, but it can also be beneficial for your social media marketing as well. By cleverly integrating your content marketing…
Read MoreWhy Landing Pages Are so Important to Your Marketing
There are many elements that go into creating a successful digital marketing strategy, and having solid landing pages is one that is central to your growth. When you create strong landing pages for your business, you’ll increase your chances of being found by your target market while optimizing your conversion rate. What Is a Landing…
Read MoreWriting the Perfect Email Newsletter
If you’re aiming for more conversions through your email marketing strategy, you’ll want to make email newsletters a consistent practice. Rather than bluntly being a promotion to buy a product or subscribe to a service, newsletters offer a storytelling format that is more enjoyable to readers. Nailing your email newsletter strategy depends on putting the…
Read MoreWhich Marketing Analytics Matter Most to Small Business Owners?
When you open up an account with Google Analytics or host your website on a CMS, you’ll find there is an almost overwhelming amount of information at your disposal. The diversity of the data available to you is one of the advantages of having digital analytics, but it can also make it a bit confusing…
Read MoreTips for Email Marketing Success
In the hunt for exceptional ROI, email marketing campaigns are a highly effective tool. Rather than having to consistently follow up with your leads by phone, you can show up directly in people’s email inboxes. This sort of direct messaging marketing channel has the potential to achieve great results when done correctly. Have a Goal…
Read MoreBenefits of Using Customer Relationship Management Software (CRM)
If you’re looking to get your business off the ground, odds are that using customer relationship management software (CRM) will lead you to success. And if you run a more established business and have yet to use a CRM, doing so will take you to your next level of growth. What Is CRM? As the…
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