The 5 Types of Videos Corporations Must Have to Compete in 2020
Given the growing importance of digital communications and the increasing value of video marketing, your company will need to prioritize creating video content to remain competitive in today’s market. By focusing on the following types of videos for corporations, you can keep your business competitive in 2020.
Videos made for internal purposes have always held value, but they have quickly turned into an essential way to get new employees up to speed, especially in the era of COVID-19. With more people being hired and working remotely, in-person training isn’t always practical. And the benefits of video training stretch far beyond the suspected timeline of the current pandemic. Using video for training allows you to save money by having engaging training materials on hand that you can use over again for a variety of purposes.
Recruiting Videos for Corporations
In the same vein, you should also look into creating video content for recruiting purposes. By using strong storytelling, you can generate excitement about your company and bring the best candidates to your firm. You’ll also find that this strategy is a great way to grow your brand in the process.
Search engines continue to boost pages with videos due to their algorithms interpreting videos as high-quality content. Couple this with the fact that video is simply a powerful medium to convey information and build brand awareness, and you have plenty of reasons to add video content to your homepage.
The videos present on your homepage will likely be focused on introducing your company to new website visitors, making it a good opportunity to put your best foot forward. Because of this, you should consider hiring a video production agency to make sure you leave the best impression with your viewers.
Videos for Social Media
Social media content hasn’t slowed down in its overtaking of traditional advertising. There are more ways than ever to get your videos noticed by the masses by posting on social media, including creating video advertisements on Facebook and other social media platforms. Creating organic video posts is also a great way to make your content more sharable.
One of the most recent additions to the social media video landscape is Instagram Reels. Meant to be a direct challenger to Tik Tok, Reels has the advantage of existing on a social media platform that’s already filled with active users. And since Instagram is actively promoting Reels, you will have a better chance of getting discovered by adding Reels videos to your business Instagram feed.
If you’re going to engage in any form of corporate video marketing, it only makes sense to start a Youtube channel. This platform provides you with an opportunity to create engaging content that you can produce on a budget while still having a large impact. By using good SEO strategies, you can tap into Youtube’s massive audience and draw more traffic to your company website.
If you want to remain competitive as a business and experience growth, now is the time to start formulating a video marketing strategy that works for your brand.