UniMedia blogs Archives

Showcasing Your CEO in a Video

Creating a video of your CEO is a great way to give people special insight into your company. It lets your audience see the vision and values of your leader, which can build trust and engagement. A video of your CEO is perhaps one of the best ways for employees and people outside of your…

Don’t Leave Images Out of Your SEO Plan

As you create your website and add more content, you should have an SEO plan in place to draw more organic traffic to your website. If you’re doing keyword research, linking your pages to each other, and consistently posing quality content, you’re already on the right track. However, you shouldn’t stop there. As the digital…

Don’t Fill Your Sales Funnel with People Who Will Never Be Clients

As a business owner, your next lead is your potential next dollar. Gaining leads and having new clients make their way through the sales funnel and choosing your business is always a great feeling. However, not all leads are the same. Your company will thrive off of finding good leads that will eventually convert on…

Appealing to Gen Z, The Newest Generation of Consumers

Gen Z is the generation born between 1995 and 2010. Here are some pointers on how to market to this tech savvy population.

As we have been analyzing and marketing to the millennial generation for so long, a new generation of consumers has been growing. This new generation, born between 1995 and 2010, has been the first generation to grow up with technology constantly at their fingertips, with the internet, smart phones, and social media. Because of this,…

Reaching Your Target Audience with Google Adwords

When you go to search for anything you are interested in, odds are you didn’t even think of opening up any search engines than Google. The incredible search volume Google obtains on a daily basis makes it a platform you can’t ignore. And one of the most lucrative ways to use Google to help your…

UniMedia Intern Intel: Taylor

Taylor is originally from Gastonia, North Carolina, and joined UniMedia for the summer to learn more about marketing. According to Taylor, “I decided to join UniMedia because I wanted to further my learning. There is so much value in watching professionals create campaigns and content. The best way to learn is to jump right in!”…

Managing Your Company’s Online Reputation

You are probably aware of the many ways online marketing is critical for attracting customers to your company. However, no amount of SEO or ads can help your company’s reputation if you have negative reviews and poor engagement online. Your potential customers expect to see your company interacting with the market and garnering praise. With…

How to Use Blogging to Bury Your Competitors

Having an online presence as a business continues to grow in importance, and the internet is becoming more crowded every day with content from competing companies. This cutthroat atmosphere means that more than ever, you need an intentional content strategy to bury your competition and push yourself towards the top. One of the most effective…