Understanding Social Analytics for your Business

Social Analytics

Your social media may be filled with clever captions, eye-catching photos, and well-written bios, but are you tracking the right social analytics? The answer to this question will ultimately guide your social strategy moving forward and determine how much you are actually gaining from your social media marketing efforts. What Are Social Analytics and Why…

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The Best Social Media Networks for Growing Your Business

If you're looking to use social media for your small business, some platforms are better than others

By now, you should be aware of just how important it is to have a presence on social media for growing your business. But where should you be focusing your attention? While each social media platform shares similarities, they each exist and thrive separately from each other because they each offer unique experiences. This also…

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How to Use Twitter to Market Your Business

Learn marketing for twitter tactics here from qualified digital marketing professionals.

Twitter remains one of the major social media platforms that’s essential to have as a business. It’s far from being just another social media platform, however, and you’ll find that there are some unique benefits to using Twitter to promote your business. Here is how to make the most of what this platform has to…

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Creating Social Media Content that Starts a Conversation

Find out how to create the best social media content that starts a conversation.

When looking at all of the statistics on how huge social media has become in our society, and when seeing all of the different ways to promote your business with social media, it can be easy to view it simply as a route of exposure. However, if you’re going to get the most out of…

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How to Effectively Use Instagram for Marketing

instagram

Social media’s power for promoting your business isn’t going away any time soon. By putting in the work and strategizing well, you can build your following and engagement and essentially earn free exposure to the masses. Social media is also a huge platform for running paid ads that can reach users and grow your sales.…

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Which Marketing Analytics Matter Most to Small Business Owners?

marketing analytics

When you open up an account with Google Analytics or host your website on a CMS, you’ll find there is an almost overwhelming amount of information at your disposal. The diversity of the data available to you is one of the advantages of having digital analytics, but it can also make it a bit confusing…

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Does Your Company Need a Customer Loyalty Program?

customer loyalty

Getting customers to purchase your products and services is often a tough battle on its own. So how do you get customers to keep coming back? In addition to offering consistent good service and follow up communication, another great way to encourage repeat customers is to create a customer loyalty program. Do You Need a…

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Using LinkedIn to Promote Your Business and Yourself

linkedin

LinkedIn is the major business-focused social media platform, but it is often overshadowed by Facebook, Instagram, and Twitter, even when it comes to business owners. However, LinkedIn is a powerful platform to use in the pursuit of growing your business. Here are some of the best ways to leverage this social media platform for your…

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Are Celebrities Really the Best Influencers for Your Business?

Influencer marketing is a great way to reach new audiences

Ten years ago, if your business was one of the companies to land Shaq as your next endorser, you would’ve thought that your marketing had reached its peak. Flash forward to today, and the social media revolution has dramatically transformed people’s understanding of how influencer marketing works. As you look for ways to build brand…

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