Posts Tagged ‘social media’
Differentiating Your Healthcare Office from Other Providers
For many healthcare practices, the struggle of making your services stand out in your market is very real. For one, many local regulations prohibit healthcare practices from blatantly marketing themselves as superior to competing practices. It’s also important for healthcare business owners to maintain an image that is highly professional amongst their colleagues in the…
Read MoreUnderstanding Social Analytics for your Business
Your social media may be filled with clever captions, eye-catching photos, and well-written bios, but are you tracking the right social analytics? The answer to this question will ultimately guide your social strategy moving forward and determine how much you are actually gaining from your social media marketing efforts. What Are Social Analytics and Why…
Read More6 Top Tips For Making Great Videos for Social Media
If you want your social media posts to get plenty of engagement and shares, include video. The most shared type of content on social media is visual content, and when it comes to visual content, it doesn’t get better than video. Here are the top ways you can make great videos for social media. Start…
Read MoreThe Best Social Media Networks for Growing Your Business
By now, you should be aware of just how important it is to have a presence on social media for growing your business. But where should you be focusing your attention? While each social media platform shares similarities, they each exist and thrive separately from each other because they each offer unique experiences. This also…
Read MoreHow to Use Twitter to Market Your Business
Twitter remains one of the major social media platforms that’s essential to have as a business. It’s far from being just another social media platform, however, and you’ll find that there are some unique benefits to using Twitter to promote your business. Here is how to make the most of what this platform has to…
Read MoreCreating Social Media Content that Starts a Conversation
When looking at all of the statistics on how huge social media has become in our society, and when seeing all of the different ways to promote your business with social media, it can be easy to view it simply as a route of exposure. However, if you’re going to get the most out of…
Read MoreHow to Effectively Use Instagram for Marketing
Social media’s power for promoting your business isn’t going away any time soon. By putting in the work and strategizing well, you can build your following and engagement and essentially earn free exposure to the masses. Social media is also a huge platform for running paid ads that can reach users and grow your sales.…
Read MoreWhich Marketing Analytics Matter Most to Small Business Owners?
When you open up an account with Google Analytics or host your website on a CMS, you’ll find there is an almost overwhelming amount of information at your disposal. The diversity of the data available to you is one of the advantages of having digital analytics, but it can also make it a bit confusing…
Read MoreDoes Your Company Need a Customer Loyalty Program?
Getting customers to purchase your products and services is often a tough battle on its own. So how do you get customers to keep coming back? In addition to offering consistent good service and follow up communication, another great way to encourage repeat customers is to create a customer loyalty program. Do You Need a…
Read MoreUsing LinkedIn to Promote Your Business and Yourself
LinkedIn is the major business-focused social media platform, but it is often overshadowed by Facebook, Instagram, and Twitter, even when it comes to business owners. However, LinkedIn is a powerful platform to use in the pursuit of growing your business. Here are some of the best ways to leverage this social media platform for your…
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