What Is a Secure Website?

Find out the many reasons why having a secure website is so important. Learn more here.

When your website goes live, having a modern design, eye-catching images, and well-written copy will all be essential. At the same time, you can’t afford to overlook web security. Having a secure website for your small business will go a long way in making your company’s image more professional while improving the experience of your…

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Blogging and Google Rankings: How One Helps the Other

Learn how blogging and Google rankings are related, and how providing consistent content can help increase your customer base.

In the old days, competition between businesses happened through print or broadcast, or on street corner signs. But now it’s all about getting the best position on Google. And if you’re looking to improve your position on the search engine results page (SERP), it’s time to look into how blogging improves SEO. Include Better Keywords…

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How Blogging Makes Money for Your Business

Learn how blogging makes money for your business and why it’s important to provide this type of content to your readers and for search engines.

In the early days of the internet, the idea of a business making money from blogging would have likely been scoffed at. However, today’s digital market demands consistent content creation. And if you’re looking to create valuable content to enhance your website, you need to start a blog for your business. By getting your blog…

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Blogging on a WordPress Site

Use these quick tips to start effectively blogging on your WordPress website and taking advantage of the many benefits of blogging.

Harnessing the convenient tools of a quality CMS like WordPress is a great way to manage your company’s web presence. But are you taking full advantage of what WordPress has to offer? One function you need to look into if you haven’t already is the blog feature. Why Blog Using WordPress? Small businesses can do…

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Why You Should Audit Your Website

website auditing is important for your website’s performance

Building a website for your business takes a lot of hard work and money if done properly. The last thing you want to do is drop the ball and let it fall apart because you are not staying up-to-date on technological advancements. Much like changing the oil in your car, even the best websites require…

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Why Structured Data Is Important for Your Website

structured data is important for your website, here's why.

When you implement a strategy for your website’s search engine optimization (SEO), you’ll need to make sure you have all of the essential ingredients. One of the most important elements of SEO is structured data. When your web pages include strategic structured data, you’ll be able to dramatically improve your search engine results page (SERP)…

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Is Your Company Optimized for Voice Search?

Make sure to keep your company optimized for voice search.

If you’ve made the time and effort to include search engine optimization (SEO) in your company’s website, you’re one step closer to gaining additional web traffic. But if you have a good understanding of SEO, you also know it is always evolving, and so should your website. Of all the ways SEO has changed over…

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Getting Started in Search Engine Optimization (SEO)

Learn more about how to get started in Search Engine Optimization (SEO)

Buyer Personas While buyer personas may not sound like they pertain to non-profits because you aren’t selling anything, they are just as important to you as they are to a for-profit business. In the case of non-profits, they could technically be called donor personas, but the same rules apply.   If you don’t know who…

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