online marketing Archives

Converting Warm Leads into Sales

When it comes to online marketing, warm leads are extremely valuable. Whether it be through a referral, a new follower on social media, or a subscriber on your weekly newsletter, someone expressing interest in your business is an extraordinary feat. However, generating a warm lead is only half the battle. Now that you’ve gained their…

What is Local Search Engine Optimization (SEO)?

Local search engine optimization (SEO) is very helpful for small businesses.

Your website could be perfectly organized, have engaging visuals, and function seamlessly, but is it optimized for web users to find it? If you’re a small business and you want people in the area you’re based in to find your website, you will need to implement local search engine optimization (SEO) strategies. The good news…

How Much Does a Quality Marketing Video Cost?

You might be considering creating a video to provide an interesting and engaging take on a product or your company as a whole. While videos are great for connecting at a deeper level with your target audience, the cost may be a little daunting. You probably don’t want to spend hundreds of thousands of dollars…