Appealing to Gen Z, The Newest Generation of Consumers

Gen Z is the generation born between 1995 and 2010. Here are some pointers on how to market to this tech savvy population.

As we have been analyzing and marketing to the millennial generation for so long, a new generation of consumers has been growing. This new generation, born between 1995 and 2010, has been the first generation to grow up with technology constantly at their fingertips, with the internet, smart phones, and social media. Because of this,…

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Importance of Having a Functional Website

Every small business owner envisions making their website live and seeing well-written content, beautiful graphics, and their company name proudly displayed for all to see. And while these elements of visual appeal are all essential to a good website, it will all be in vain if your website fails to function smoothly. Take the time…

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Why Make Your Website Mobile-Friendly?

how-to-create-a mobile-friendly-site

It’s the 21st century, so having a website for your business is a must, but the rise and increasing popularity of mobile devices has forged a brand-new frontier of marketing and advertising. So why brave the new world of mobile websites? The most straightforward answer is: that’s where the people are. The Mobile Shift A…

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