marketing Archives - Page 2 of 2

Don’t Fill Your Sales Funnel with People Who Will Never Be Clients

As a business owner, your next lead is your potential next dollar. Gaining leads and having new clients make their way through the sales funnel and choosing your business is always a great feeling. However, not all leads are the same. Your company will thrive off of finding good leads that will eventually convert on…

Appealing to Gen Z, The Newest Generation of Consumers

Gen Z is the generation born between 1995 and 2010. Here are some pointers on how to market to this tech savvy population.

As we have been analyzing and marketing to the millennial generation for so long, a new generation of consumers has been growing. This new generation, born between 1995 and 2010, has been the first generation to grow up with technology constantly at their fingertips, with the internet, smart phones, and social media. Because of this,…

UniMedia Intern Intel: Taylor

Taylor is originally from Gastonia, North Carolina, and joined UniMedia for the summer to learn more about marketing. According to Taylor, “I decided to join UniMedia because I wanted to further my learning. There is so much value in watching professionals create campaigns and content. The best way to learn is to jump right in!”…

Using Video to Reach Your Employees

Using video is a powerful way to reach your audience through your marketing strategies. But beyond just using videos to generate leads and create conversions, videos can be highly effective for your employees as well. This can be overlooked by many companies who are hyper-focused on growing their sales. But by using the medium of…

Why Integrated Marketing is Essential for Small Businesses

Integrated marketing is essential to business owners because they can not afford to misspend or waste money on a single isolated marketing effort. It may be tempting to focus on one aspect of marketing – a new website, a direct mail campaign, radio ads or as a manufacturer, simply letting your partners market for you.…

The 3 Primary Forms of Corporate Communication

Here are the three primary forms of corporate communication.

1. Marketing Marketing is the overall process of communicating and delivering products to a target audience through the marketing mix of product, price, place and promotion. Promotion is a combination of communication activities that include advertising and public relations. Deciding on what resources to apply to each of these promotion areas is a result of…