Don’t Fill Your Sales Funnel with People Who Will Never Be Clients

As a business owner, your next lead is your potential next dollar. Gaining leads and having new clients make their way through the sales funnel and choosing your business is always a great feeling. However, not all leads are the same. Your company will thrive off of finding good leads that will eventually convert on…

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Appealing to Gen Z, The Newest Generation of Consumers

Gen Z is the generation born between 1995 and 2010. Here are some pointers on how to market to this tech savvy population.

As we have been analyzing and marketing to the millennial generation for so long, a new generation of consumers has been growing. This new generation, born between 1995 and 2010, has been the first generation to grow up with technology constantly at their fingertips, with the internet, smart phones, and social media. Because of this,…

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What is Local Search Engine Optimization (SEO)?

Local search engine optimization (SEO) is very helpful for small businesses.

Your website could be perfectly organized, have engaging visuals, and function seamlessly, but is it optimized for web users to find it? If you’re a small business and you want people in the area you’re based in to find your website, you will need to implement local search engine optimization (SEO) strategies.  The good news…

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The Importance of Imagination

Importance of imagination is important in any business.

While most people don’t consider business a creative industry, imagination is just as important in business as in other fields. The best entrepreneurs look beyond the obvious to generate good ideas, then work and strategize to make them profitable. Imagination is one of the most important things a business owner can have, and the benefits…

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