Understanding Social Analytics for your Business

Social Analytics

Your social media may be filled with clever captions, eye-catching photos, and well-written bios, but are you tracking the right social analytics? The answer to this question will ultimately guide your social strategy moving forward and determine how much you are actually gaining from your social media marketing efforts. What Are Social Analytics and Why…

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5 Blog Topics That Work for Any Business

blog topics

Implementing content marketing as part of your strategy is a fantastic way to boost SEO and to build trust between your brand and prospective customers. One great thing about content marketing is it can be effective for a very wide range of industries and business models. In the same vein, there are certain blog topics…

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Converting Warm Leads into Sales

The marketing experts at UniMedia offer advice on converting warm leads into sales.

When it comes to online marketing, warm leads are extremely valuable. Whether it be through a referral, a new follower on social media, or a subscriber on your weekly newsletter, someone expressing interest in your business is an extraordinary feat. However, generating a warm lead is only half the battle. Now that you’ve gained their…

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The Best Tools to Automate Your Marketing Strategy

When it comes to marketing your business, nothing will be able to replace human creativity and intuition. However, you can take a great deal of the workload off of your shoulders by using tools to automate your marketing strategy. With some of the busywork out of the way, you can focus more of your energy…

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Should You Strive for Perfection in Your Marketing?

As an entrepreneur, you already know full well the struggle of finding a good balance among various aspects of your company. One of the toughest barriers to overcome in the pursuit of growth is perfectionism. Sure, you should always aim to deliver quality for your customers and business partners, but you also should find a…

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Are Celebrities Really the Best Influencers for Your Business?

Influencer marketing is a great way to reach new audiences

Ten years ago, if your business was one of the companies to land Shaq as your next endorser, you would’ve thought that your marketing had reached its peak. Flash forward to today, and the social media revolution has dramatically transformed people’s understanding of how influencer marketing works. As you look for ways to build brand…

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How to Get Valuable Leads from Google

Learn how to use Google to attract leads

When you want to find information or media online, it’s probably automatic by now to go right to Google. It’s hard to overstate just how important Google is for the success of your business, both in terms of showing up on the results page and using Google’s services to your advantage. Here are the best…

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Don’t Leave Images Out of Your SEO Plan

As you create your website and add more content, you should have an SEO plan in place to draw more organic traffic to your website. If you’re doing keyword research, linking your pages to each other, and consistently posing quality content, you’re already on the right track. However, you shouldn’t stop there. As the digital…

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Don’t Fill Your Sales Funnel with People Who Will Never Be Clients

As a business owner, your next lead is your potential next dollar. Gaining leads and having new clients make their way through the sales funnel and choosing your business is always a great feeling. However, not all leads are the same. Your company will thrive off of finding good leads that will eventually convert on…

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