marketing charleston Archives

Using Buyer Personas to Focus Your Marketing Efforts

Using buyer personas can focus your marketing efforts and ensure you’re getting the best ROI for your business. Learn how here!

After putting in the work to discover who your perfect customers are and creating buyer personas, it’s time to put them to work for you. After all, your time and effort will only be worth it if you can improve your marketing accordingly. So now that you’ve come up with your imaginary ideal buyers, here’s…

How to Create Buyer Personas for Your Business

Learn why you need to use existing information about your clients and leads to create buyer personas and target your marketing more effectively

If you want to reach as many real customers as possible with your marketing, you will need to create buyer personas that represent your ideal buyers. The more detailed and precise you can make your personas, the better you’ll be able to tailor your marketing collateral to convince people in your market to become customers.…

Blogging on a WordPress Site

Use these quick tips to start effectively blogging on your WordPress website and taking advantage of the many benefits of blogging.

Harnessing the convenient tools of a quality CMS like WordPress is a great way to manage your company’s web presence. But are you taking full advantage of what WordPress has to offer? One function you need to look into if you haven’t already is the blog feature. Why Blog Using WordPress? Small businesses can do…

What Are Buyer Personas?

Learn more about the importance of buyer personas from UniMedia.

We’ve all heard the term “model citizen.” Well, imagine the model citizen of the specific market your company is targeting. That’s essentially what a buyer persona is: a non-existent person that represents the data-driven route to increased sales. Buyer Personas Explained When you launch a business with a niche service or product, or a suite…

Differentiating Your Healthcare Office from Other Providers

Learn why differentiating your healthcare office is important.

For many healthcare practices, the struggle of making your services stand out in your market is very real. For one, many local regulations prohibit healthcare practices from blatantly marketing themselves as superior to competing practices. It’s also important for healthcare business owners to maintain an image that is highly professional amongst their colleagues in the…

How Healthcare Marketing Is Different from Other Industries

Learn how healthcare marketing is different than other industries.

There are patients out there looking for the excellent care you offer. But do they know about your practice? Many healthcare companies and private practices often neglect marketing themselves to their full potential. But if you’re ready to make the jump and put more effort into marketing your healthcare practice, you’re likely wondering how it…