Appealing to Gen Z, The Newest Generation of Consumers

Gen Z is the generation born between 1995 and 2010. Here are some pointers on how to market to this tech savvy population.

As we have been analyzing and marketing to the millennial generation for so long, a new generation of consumers has been growing. This new generation, born between 1995 and 2010, has been the first generation to grow up with technology constantly at their fingertips, with the internet, smart phones, and social media. Because of this,…

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The Importance of Integration

Integration-in-business

It’s a constant concern for just about anyone running a business.  Whether you’re a huge fast-moving consumer goods conglomerate or a one-man home-based office, the question always is: “How can I keep my business going?” Integration, in a marketing sense, takes into account (at least as much as possible) every single possible imaginable way you…

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