grow your business Archives

Don’t Fill Your Sales Funnel with People Who Will Never Be Clients

As a business owner, your next lead is your potential next dollar. Gaining leads and having new clients make their way through the sales funnel and choosing your business is always a great feeling. However, not all leads are the same. Your company will thrive off of finding good leads that will eventually convert on…

How Publishing a Book Can Lead to More Business

Books mean big business Many businesses can benefit from publishing a book that shares information and expertise with the marketplace. For a business leader, writing a nonfiction book to introduce your ideas, your company, and its offerings to the world can be among the best uses of your marketing resources. When a nonfiction business book…

Why Integrated Marketing is Essential for Small Businesses

Integrated marketing is essential to business owners because they can not afford to misspend or waste money on a single isolated marketing effort. It may be tempting to focus on one aspect of marketing – a new website, a direct mail campaign, radio ads or as a manufacturer, simply letting your partners market for you.…