Posts Tagged ‘Digital marketing’
Don’t Leave Images Out of Your SEO Plan
As you create your website and add more content, you should have an SEO plan in place to draw more organic traffic to your website. If you’re doing keyword research, linking your pages to each other, and consistently posing quality content, you’re already on the right track. However, you shouldn’t stop there. As the digital…
Read MoreDon’t Fill Your Sales Funnel with People Who Will Never Be Clients
As a business owner, your next lead is your potential next dollar. Gaining leads and having new clients make their way through the sales funnel and choosing your business is always a great feeling. However, not all leads are the same. Your company will thrive off of finding good leads that will eventually convert on…
Read MoreAppealing to Gen Z, The Newest Generation of Consumers
As we have been analyzing and marketing to the millennial generation for so long, a new generation of consumers has been growing. This new generation, born between 1995 and 2010, has been the first generation to grow up with technology constantly at their fingertips, with the internet, smart phones, and social media. Because of this,…
Read MoreReaching Your Target Audience with Google Adwords
When you go to search for anything you are interested in, odds are you didn’t even think of opening up any search engines than Google. The incredible search volume Google obtains on a daily basis makes it a platform you can’t ignore. And one of the most lucrative ways to use Google to help your…
Read MoreWhat is Local Search Engine Optimization (SEO)?
Your website could be perfectly organized, have engaging visuals, and function seamlessly, but is it optimized for web users to find it? If you’re a small business and you want people in the area you’re based in to find your website, you will need to implement local search engine optimization (SEO) strategies. The good news…
Read MoreUniMedia Intern Intel: Taylor
Taylor is originally from Gastonia, North Carolina, and joined UniMedia for the summer to learn more about marketing. According to Taylor, “I decided to join UniMedia because I wanted to further my learning. There is so much value in watching professionals create campaigns and content. The best way to learn is to jump right in!”…
Read MoreUsing Video to Reach Your Employees
Using video is a powerful way to reach your audience through your marketing strategies. But beyond just using videos to generate leads and create conversions, videos can be highly effective for your employees as well. This can be overlooked by many companies who are hyper-focused on growing their sales. But by using the medium of…
Read MoreHow Much Does a Quality Marketing Video Cost?
You might be considering creating a video to provide an interesting and engaging take on a product or your company as a whole. While videos are great for connecting at a deeper level with your target audience, the cost may be a little daunting. You probably don’t want to spend hundreds of thousands of dollars…
Read MoreManaging Your Company’s Online Reputation
You are probably aware of the many ways online marketing is critical for attracting customers to your company. However, no amount of SEO or ads can help your company’s reputation if you have negative reviews and poor engagement online. Your potential customers expect to see your company interacting with the market and garnering praise. With…
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