Posts Tagged ‘Digital marketing’
What Is a Secure Website?
When your website goes live, having a modern design, eye-catching images, and well-written copy will all be essential. At the same time, you can’t afford to overlook web security. Having a secure website for your small business will go a long way in making your company’s image more professional while improving the experience of your…
Read More6 Must-Haves for Your Website
As business websites continue to only get more competitive, the effectiveness of your website depends on whether or not it includes the right tools and features. As the digital space evolves based on consumer demands and market trends, there are several elements you’ll want your website to have if your business is going to grow.…
Read MoreHow to Create Buyer Personas for Your Business
If you want to reach as many real customers as possible with your marketing, you will need to create buyer personas that represent your ideal buyers. The more detailed and precise you can make your personas, the better you’ll be able to tailor your marketing collateral to convince people in your market to become customers.…
Read MoreWhat Are Buyer Personas?
We’ve all heard the term “model citizen.” Well, imagine the model citizen of the specific market your company is targeting. That’s essentially what a buyer persona is: a non-existent person that represents the data-driven route to increased sales. Buyer Personas Explained When you launch a business with a niche service or product, or a suite…
Read MoreShowcasing Your CEO in a Video
Creating a video of your CEO is a great way to give people special insight into your company. It lets your audience see the vision and values of your leader, which can build trust and engagement. A video of your CEO is perhaps one of the best ways for employees and people outside of your…
Read MoreConverting Warm Leads into Sales
When it comes to online marketing, warm leads are extremely valuable. Whether it be through a referral, a new follower on social media, or a subscriber on your weekly newsletter, someone expressing interest in your business is an extraordinary feat. However, generating a warm lead is only half the battle. Now that you’ve gained their…
Read More6 Reasons You Need Professional Video in Your Marketing in 2020
If you’re looking to improve any aspect of your marketing, start with video marketing. Even if you already have a few videos, the importance of having quality video on your website and in social media continues to increase, so the more visual content you have, the better. Here are some of the top reasons why…
Read MoreDesigning a Homepage that Really Works
It’s hard to overstate the importance of first impressions. You experience this every day when you meet new people, and the same is just as true, if not truer, for businesses. About 91% of customers who have a bad first experience with a company will never return, and you only have one shot to make…
Read MoreThe Best Social Media Networks for Growing Your Business
By now, you should be aware of just how important it is to have a presence on social media for growing your business. But where should you be focusing your attention? While each social media platform shares similarities, they each exist and thrive separately from each other because they each offer unique experiences. This also…
Read MoreDigital Marketing Strategy Basics
In many ways, having an online presence is what makes a small business feel real in today’s world. Your potential to reach your audience and grow your business is exponentially increased when you have a solid digital marketing strategy. To help get you started, here is a breakdown of the building blocks of any good…
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