What Is a Secure Website?

Find out the many reasons why having a secure website is so important. Learn more here.

When your website goes live, having a modern design, eye-catching images, and well-written copy will all be essential. At the same time, you can’t afford to overlook web security. Having a secure website for your small business will go a long way in making your company’s image more professional while improving the experience of your…

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6 Must-Haves for Your Website

Here are six elements you'll want your website to have if your business is going to grow.

As business websites continue to only get more competitive, the effectiveness of your website depends on whether or not it includes the right tools and features. As the digital space evolves based on consumer demands and market trends, there are several elements you’ll want your website to have if your business is going to grow.…

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How to Create Buyer Personas for Your Business

Learn why you need to use existing information about your clients and leads to create buyer personas and target your marketing more effectively

If you want to reach as many real customers as possible with your marketing, you will need to create buyer personas that represent your ideal buyers. The more detailed and precise you can make your personas, the better you’ll be able to tailor your marketing collateral to convince people in your market to become customers.…

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What Are Buyer Personas?

Learn more about the importance of buyer personas from UniMedia.

We’ve all heard the term “model citizen.” Well, imagine the model citizen of the specific market your company is targeting. That’s essentially what a buyer persona is: a non-existent person that represents the data-driven route to increased sales. Buyer Personas Explained When you launch a business with a niche service or product, or a suite…

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Converting Warm Leads into Sales

The marketing experts at UniMedia offer advice on converting warm leads into sales.

When it comes to online marketing, warm leads are extremely valuable. Whether it be through a referral, a new follower on social media, or a subscriber on your weekly newsletter, someone expressing interest in your business is an extraordinary feat. However, generating a warm lead is only half the battle. Now that you’ve gained their…

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Designing a Homepage that Really Works

It is important to take into consideration the overall design of your homepage

It’s hard to overstate the importance of first impressions. You experience this every day when you meet new people, and the same is just as true, if not truer, for businesses. About 91% of customers who have a bad first experience with a company will never return, and you only have one shot to make…

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The Best Social Media Networks for Growing Your Business

If you're looking to use social media for your small business, some platforms are better than others

By now, you should be aware of just how important it is to have a presence on social media for growing your business. But where should you be focusing your attention? While each social media platform shares similarities, they each exist and thrive separately from each other because they each offer unique experiences. This also…

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Digital Marketing Strategy Basics

Some Basic Tips to start off your Digital Marketing Strategy journey

In many ways, having an online presence is what makes a small business feel real in today’s world. Your potential to reach your audience and grow your business is exponentially increased when you have a solid digital marketing strategy. To help get you started, here is a breakdown of the building blocks of any good…

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Don’t Leave Images Out of Your SEO Plan

As you create your website and add more content, you should have an SEO plan in place to draw more organic traffic to your website. If you’re doing keyword research, linking your pages to each other, and consistently posing quality content, you’re already on the right track. However, you shouldn’t stop there. As the digital…

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Don’t Fill Your Sales Funnel with People Who Will Never Be Clients

As a business owner, your next lead is your potential next dollar. Gaining leads and having new clients make their way through the sales funnel and choosing your business is always a great feeling. However, not all leads are the same. Your company will thrive off of finding good leads that will eventually convert on…

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