digital marketing strategy Archives

Digital Marketing Strategy Basics

Some Basic Tips to start off your Digital Marketing Strategy journey

In many ways, having an online presence is what makes a small business feel real in today’s world. Your potential to reach your audience and grow your business is exponentially increased when you have a solid digital marketing strategy. To help get you started, here is a breakdown of the building blocks of any good…

Benefits of Using Customer Relationship Management Software (CRM)

Learn more about customer relationship management.

If you’re looking to get your business off the ground, odds are that using customer relationship management software (CRM) will lead you to success. And if you run a more established business and have yet to use a CRM, doing so will take you to your next level of growth. What Is CRM? As the…

Appealing to Gen Z, The Newest Generation of Consumers

Gen Z is the generation born between 1995 and 2010. Here are some pointers on how to market to this tech savvy population.

As we have been analyzing and marketing to the millennial generation for so long, a new generation of consumers has been growing. This new generation, born between 1995 and 2010, has been the first generation to grow up with technology constantly at their fingertips, with the internet, smart phones, and social media. Because of this,…