How to Create Buyer Personas for Your Business

Learn why you need to use existing information about your clients and leads to create buyer personas and target your marketing more effectively

If you want to reach as many real customers as possible with your marketing, you will need to create buyer personas that represent your ideal buyers. The more detailed and precise you can make your personas, the better you’ll be able to tailor your marketing collateral to convince people in your market to become customers.…

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