content marketing Archives

The Importance of Content Strategy in Your Business Marketing

Gaining more web traffic and earning more page views won’t happen unless you get your content out there. But if you don’t approach your marketing content with a clear strategy, you’ll enjoy little success from your efforts. If you aren’t careful and don’t take a focused approach to your content, your messaging won’t go as…

5 Blog Topics That Work for Any Business

Implementing content marketing as part of your strategy is a fantastic way to boost SEO and to build trust between your brand and prospective customers. One great thing about content marketing is it can be effective for a very wide range of industries and business models. In the same vein, there are certain blog topics…

How to Use Humor in Your Marketing

Using humor is a great method of making your marketing more effective.

We know humor is an effective marketing and advertising tool. Volkswagen’s 2011 Super Bowl commercial, called “The Force,” featured a young boy in the role of Darth Vader, and was shared online for days after the event because of how funny and heartwarming it was. However, not every business has the budget for a Super…

Appealing to Gen Z, The Newest Generation of Consumers

Gen Z is the generation born between 1995 and 2010. Here are some pointers on how to market to this tech savvy population.

As we have been analyzing and marketing to the millennial generation for so long, a new generation of consumers has been growing. This new generation, born between 1995 and 2010, has been the first generation to grow up with technology constantly at their fingertips, with the internet, smart phones, and social media. Because of this,…