Using snapchat for marketing, should you use it?

Could Your Business Benefit from Using Snapchat?

When you think of Snapchat, you might think of a teenager’s favorite pastime: sending instant selfies and videos of themselves to their friends. But did you know in the third quarter of 2019, Snapchat reported 210 million active users worldwide? If you aren’t using Snapchat for your business’s marketing, you are neglecting one of the most popular social apps in the country.

Another Way of Connecting With Customers

If you already have a substantial social media following on other social media sites like Instagram and Facebook, adding Snapchat into the mix is a no-brainer. You already have an audience who will happily join you there. (In fact, they’re probably already there just waiting for you to show up!) Most of your content can be repurposed for each of these channels and re-shared. Snapchat is just one more way you can enjoy meaningful online interactions with your customers.

Snapchat Encourages Interactions With Customers

One characteristic of Snapchat that makes it a particularly fun medium for reaching your customers is it’s a very participatory platform, meaning it’s easy for your audience to “snap” and share with you. Some businesses introduce competitions on Snapchat and encourage their followers to share edited images of themselves using the app’s fun filters.

Reach a Younger Generation

If part of your customer base is Generation Z, the answer is a definitive “yes,” your business could benefit from using Snapchat. Teenagers who were surveyed in spring 2019 said Snapchat was the most important social network of their generation (more important than Instagram, Twitter, and Facebook). Overall, 78 percent of U.S. internet users aged 18 to 24 years were reportedly using Snapchat. Using Snapchat could help you attract your ideal customer and is possibly a more productive use of your time and resources than other social media platforms.

Show the Human Side of Your Business

The videos you share on Snapchat can give your customers a behind-the-scenes look at your business, helping them feel more connected to who you are and what you do. In a snap, you can show you are real people and reveal the human side of your business. Some businesses share snaps of people working in their offices or show their employees interacting with a product.

This can provide an opportunity for your followers to imagine what it’s like to work at your business. If any of your followers are young people interested in pursuing a career in your industry, this type of content can be even more exciting and inspirational.

Prove You Are Relevant

Last but certainly not least, if you are trying to attract new customers, especially a younger generation, proving you are relevant means staying up-to-date with the latest products and trends. Think about when you go on a website for a business and it looks outdated: Your impression of the company will likely be they are old and out of touch. Just having a presence on Snapchat can make a positive impression on potential customers.

Snapchat Just One Tool Among Others

Learning how to use Snapchat and leverage it for your business can take time, and it may not always be a productive use of your time, especially if your marketing resources are limited at this time. However, if one of your marketing goals is to use social media to attract new customers, or if one of your marketing goals is to reach a younger demographic, your business could benefit from using Snapchat.

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