Designing a Homepage that Really Works

It is important to take into consideration the overall design of your homepage

It’s hard to overstate the importance of first impressions. You experience this every day when you meet new people, and the same is just as true, if not truer, for businesses. About 91% of customers who have a bad first experience with a company will never return, and you only have one shot to make…

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Why Structured Data Is Important for Your Website

structured data is important for your website, here's why.

When you implement a strategy for your website’s search engine optimization (SEO), you’ll need to make sure you have all of the essential ingredients. One of the most important elements of SEO is structured data. When your web pages include strategic structured data, you’ll be able to dramatically improve your search engine results page (SERP)…

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Why Landing Pages Are so Important to Your Marketing

There are many elements that go into creating a successful digital marketing strategy, and having solid landing pages is one that is central to your growth. When you create strong landing pages for your business, you’ll increase your chances of being found by your target market while optimizing your conversion rate. What Is a Landing…

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How to Get Valuable Leads from Google

Learn how to use Google to attract leads

When you want to find information or media online, it’s probably automatic by now to go right to Google. It’s hard to overstate just how important Google is for the success of your business, both in terms of showing up on the results page and using Google’s services to your advantage. Here are the best…

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Don’t Leave Images Out of Your SEO Plan

As you create your website and add more content, you should have an SEO plan in place to draw more organic traffic to your website. If you’re doing keyword research, linking your pages to each other, and consistently posing quality content, you’re already on the right track. However, you shouldn’t stop there. As the digital…

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Reaching Your Target Audience with Google Adwords

When you go to search for anything you are interested in, odds are you didn’t even think of opening up any search engines than Google. The incredible search volume Google obtains on a daily basis makes it a platform you can’t ignore. And one of the most lucrative ways to use Google to help your…

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What is Local Search Engine Optimization (SEO)?

Local search engine optimization (SEO) is very helpful for small businesses.

Your website could be perfectly organized, have engaging visuals, and function seamlessly, but is it optimized for web users to find it? If you’re a small business and you want people in the area you’re based in to find your website, you will need to implement local search engine optimization (SEO) strategies.  The good news…

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Importance of Having a Functional Website

Every small business owner envisions making their website live and seeing well-written content, beautiful graphics, and their company name proudly displayed for all to see. And while these elements of visual appeal are all essential to a good website, it will all be in vain if your website fails to function smoothly. Take the time…

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Website Maintenance: What It Is and Why It’s Important

how-to maintain-your-website

One of the first orders of business when any company gets started is setting up a good website. Having a well-organized, visually engaging, and mobile-friendly website that has great content and uses good SEO strategies is one of the essential drivers of success in today’s market. However, simply getting your website up and running is…

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Why Make Your Website Mobile-Friendly?

how-to-create-a mobile-friendly-site

It’s the 21st century, so having a website for your business is a must, but the rise and increasing popularity of mobile devices has forged a brand-new frontier of marketing and advertising. So why brave the new world of mobile websites? The most straightforward answer is: that’s where the people are. The Mobile Shift A…

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