The Difference Between Earned Media, Owned Media, and Paid Media

earned, owned, and paid media

Making use of different forms of media allows businesses of all sizes to capture the attention of their audience and effectively promote what they have to offer. Media can be broken down into three categories: earned media, owned media, and paid media. Creating the most effective marketing strategy for your company depends on understanding what…

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Ways to Improve Your Google My Business Profile

Here are some tips on how to improve your google my business page.

While there are plenty of rewards to be gained by investing in paid ads, there are also plenty of free marketing platforms you can take advantage of, including Google My Business (GMB). This tool allows you to create a profile for your business to increase its visibility and improve search rankings. Here are some ways…

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How to Create a Facebook Page for Your Business

Learn how to create a Facebook page for your business.

It’s time to tap into the massive audience that’s on Facebook. With over 2.5 billion monthly users, this iconic social media platform is considered an essential marketing tool for millions of businesses worldwide. So if you’re ready to jump into the mix, here’s how to create your Facebook page for your business. Sign Up You’ll…

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Media Buying for Your Business

Read more about media buying and why it is so important for the success of your business.

Reaching all of the potential customers you can means getting your ads and messaging to where the people are. And while people are definitely on their phones and computers more than ever, they’re also still in front of the TV and out and about. With so many pairs of eyes and ears you can reach…

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Is Peer to Peer Marketing Right for Your Business

Learn more about peer to peer marketing from UniMedia Digital.

If you’re feeling influencer fatigue setting in, you’re not alone. While influencer marketing is still a prominent and effective tool for business, the cost has gone from offering a free product sample in exchange for a post to forking over the kind of money you’d expect to pay for a spot on primetime television. One…

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How to Write a Blog

Learn why it is essential to write a blog as a business owner.

It’s time for your audience to see just how much of a thought leader your business is in your industry and to gain more traffic on your website. Starting a blog will create a strong bridge between you and your potential customers, but only if your content is strategically authored. By planning blog topics and…

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4 Tips to Increase Website Speed

Here are 4 tips to help increase website speed.

More than ever, speed is paramount in digital marketing. Not only is this reflected in the type of web content being published, but it’s also gaining importance when it comes to page load time. As technology improves, the expectations for how fast pages should load only get higher. Right now, if your website takes more…

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What Is a Secure Website?

Find out the many reasons why having a secure website is so important. Learn more here.

When your website goes live, having a modern design, eye-catching images, and well-written copy will all be essential. At the same time, you can’t afford to overlook web security. Having a secure website for your small business will go a long way in making your company’s image more professional while improving the experience of your…

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6 Must-Haves for Your Website

Here are six elements you'll want your website to have if your business is going to grow.

As business websites continue to only get more competitive, the effectiveness of your website depends on whether or not it includes the right tools and features. As the digital space evolves based on consumer demands and market trends, there are several elements you’ll want your website to have if your business is going to grow.…

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Using Buyer Personas to Focus Your Marketing Efforts

Using buyer personas can focus your marketing efforts and ensure you’re getting the best ROI for your business. Learn how here!

After putting in the work to discover who your perfect customers are and creating buyer personas, it’s time to put them to work for you. After all, your time and effort will only be worth it if you can improve your marketing accordingly. So now that you’ve come up with your imaginary ideal buyers, here’s…

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